Role & responsibilities Social Media Strategy & Development: Develop, implement, and manage comprehensive social media strategies aligned with overall business objectives and marketing goals. Identify key performance indicators (KPIs) and establish clear goals for social media growth, engagement, and website traffic. Stay up-to-date with the latest social media trends, tools, and best practices, particularly within the fashion industry. Conduct competitive analysis to identify opportunities and optimize our social media presence. Content Planning & Execution: Oversee the planning, creation, and scheduling of engaging and visually appealing content across all social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok, YouTube). Develop a detailed social media content calendar, meticulously mapped to the overall business plan, marketing campaigns, product launches, and seasonal trends. Ensure all social media content is on-brand, consistent in tone and style, and resonates with our target audience. Collaborate with the creative team (designers, photographers, videographers) to produce high-quality visual assets. Community Management & Engagement: Monitor and respond to comments, messages, and mentions in a timely and professional manner, fostering a positive and interactive online community. Proactively identify and engage with influencers, brand advocates, and relevant communities within the fashion space. Develop strategies to encourage user-generated content and build brand loyalty. Performance Monitoring & Reporting: Regularly monitor and analyze social media performance metrics, including follower growth, engagement rates, reach, impressions, and website traffic. Prepare detailed reports on social media performance, providing actionable insights and recommendations for optimization. Track and report on the steady traffic generated to the brand website through social media channels, demonstrating ROI. Utilize social media analytics tools to track trends and identify areas for improvement. Cross-Functional Collaboration: Work closely with the Marketing, E-commerce, Product Development, and Design teams to ensure cohesive brand messaging and integrated campaigns. Provide insights from social media listening to inform product development and marketing strategies. Preferred candidate profile Masters / Bachelor's degree in Marketing, Communications, Advertising, Digital Media or a related field. 4-6 years of progressive experience in social media management, with a significant portion of that experience gained within Digital / Social Media . Proven expertise in developing and executing successful social media strategies across multiple platforms. Demonstrable experience in managing and growing a substantial social media following and driving website traffic. In-depth knowledge of current social media trends, algorithms, best practices, and analytics tools. Exceptional understanding of content creation for various social media formats (static images, short-form video, stories, carousels, etc.). Strong creative vision with an eye for aesthetics and brand storytelling relevant to the fashion industry. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.