Roles and Responsibilities Develop and maintain product positioning strategies to drive business growth. Collaborate with cross-functional teams to launch new products and services, ensuring successful market entry. Conduct competitive analysis and benchmarking to identify opportunities for differentiation. Provide marketing support by developing go-to-market plans, pricing strategies, and sales enablement materials. Analyse customer feedback and market trends to inform product development decisions. Desired Candidate Profile Having strong experience in application development or a related field. Strong understanding of product positioning strategy, product pricing strategy, marketing support, product benchmarking, and productivity tools. Ability to work independently as well as part of a team; excellent communication skills required.
Job Summary The position is responsible for managing and coordinating marketing activities. This position holder will be acting as the interface between regional sales team and S&H head on all BTL & ATL activities. Key role in showcasing company in public forum and exhibitions Role & responsibilities Organizing data and generating deep customer insights to enhance sales force productivity and effectiveness. Supporting the sales team with key planning and operations tasks to support the overall objective of the business Designing sales incentives to drive business objectives and territory analysis & definition for sales maximum effectiveness Drive and monitor BTL activities Collating competitor information and analysing for business decision Customer Relationship Management. Creating Marketing material Managing the website content Building the Brand