1.Role & responsibilities Developing Marketing Strategies:Design and implement comprehensive marketing plans to achieve business objectives, including digital, content, and traditional marketing. Campaign Management Plan, execute, and monitor marketing campaigns across multiple channels (social media, email, SEO, PPC, etc.). Brand Management: Oversee brand consistency across all marketing materials and channels.Market Research Conduct market research to identify trends, customer preferences, and competitive analysis.Budget Management: Develop and manage marketing budgets, ensuring effective resource allocation and ROI on campaigns.Data Analysis & Reporting: Use analytics tools to track campaign performance and provide regular reports with actionable insights.Collaboration with Cross-Functional Teams: Work with sales, product, and customer service teams to align marketing strategies with business goals.Customer Engagement: Develop strategies to increase customer engagement and drive retention through personalized marketing.Content Creation:Oversee the creation of high-quality content that resonates with the target audience and enhances brand visibility.2.Preferred candidate profile Educational Background:Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.Experience:1-5 years of experience in marketing, with at least 2 years in a managerial role.Proven track record of managing successful marketing campaigns.Skills:Strong leadership and team management skills.Expertise in digital marketing tools (Google Analytics, SEO/SEM, social media platforms).Excellent communication and presentation skills.Proficient in content creation, branding, and market research.Soft Skills:Strong analytical thinking and problem-solving abilities.Ability to work under pressure and meet deadlines.Creativity and innovation in campaign design and problem-solving.Certifications :Certifications in digital marketing, Google Ads, or related areas are a plus. 3.Perks and benefits Competitive Salary:A competitive salary package based on experience and skills.Performance Bonuses:Incentives and performance-based bonuses for meeting targets.Paid Time Off:Generous vacation days, sick leave, and holiday benefits.Retirement Plans:Provident Fund (PF) contributions as per company policy and government regulations.Employee State Insurance (ESI) coverage, ensuring employees have access to healthcare benefits and social security.Expense Reimbursement:Reimbursement for business-related expenses, including travel, meals, and accommodation for work trips.Reimbursement for other approved expenses such as marketing tools, software, and office supplies.Employee Discounts: Discounts on company products or services.