Analyst Publisher Management Collegedunia

12.0 - 16.0 years

0 Lacs

haryana

On-site

You will be responsible for managing and nurturing relationships with both existing and new publishers. Your role will involve handling the onboarding, integration, and support for publisher partners. Additionally, you will be coordinating end-to-end campaign execution across various publisher platforms and monitoring and optimizing campaign performance metrics such as CTR, eCPM, and conversions. An important aspect of your job will be to analyze data to identify trends, gaps, and improvement opportunities. You will be expected to share performance reports and insights with internal teams and publishers, ensuring compliance with quality standards and industry regulations. In case of any invalid traffic or policy violations, you will investigate and take preventive measures. Furthermore, you will support strategic initiatives aimed at publisher growth and monetization while collaborating cross-functionally with Ad Ops, Sales, and Tech teams. The ideal candidate should have at least 12 years of experience in publisher management or campaign execution, with a background in mobile advertising or affiliate marketing being preferred. Basic knowledge of ad tracking tools such as AppsFlyer, Branch, Adjust, and proficiency in Excel/Google Sheets for data handling and reporting are essential requirements for this role. An understanding of key ad metrics like CTR, eCPM, CPA, and ROI is also necessary. This position is based onsite in Gurgaon.,

Posted 1 month ago

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