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10.0 - 12.0 years
30 - 35 Lacs
Bengaluru
Work from Office
Key Responsibilities: 1. Distributor Engagement & Development Design and execute structured distributor engagement programs to boost retention and drive ROI. Deploy and monitor loyalty and reward mechanisms tied to secondary growth and adherence to GTM practices. Conduct partner segmentation based on revenue, geography, and product categories for sharper interventions. 2. Market Execution & Retail Influence Drive programs that strengthen retail-level visibility, staff advocacy (retail salesmen, counter boys), and outlet-wise performance. Partner with the GT field team to run micro-market activations and localized trade campaigns. Drive distribution expansion within General Trade. 3. Trade Analytics & Reporting Leverage DMS and secondary sales data to identify gaps in engagement and coverage. Develop dashboards to track distributor participation, scheme effectiveness, reward redemption, and channel feedback. 4. On-Ground Program Implementation Collaborate closely with regional GT heads and area teams to roll out and scale engagement initiatives. Manage agency partners and vendors for program deployment, logistics, and communication. 5. Capability Building & Feedback Loops Enable distributor training modules on schemes, service expectations, and channel tech adoption. Build robust feedback mechanisms to continuously improve program design and field relevance. Key Competencies: Deep understanding of General Trade distribution frameworks and partner expectations. Strong data orientation ability to analyze DMS data and derive trade-level insights. Execution-focused, with the ability to manage multiple region-wise activations simultaneously. Relationship builder – credible with frontline sales teams, distributors, and trade stakeholders. Familiarity with loyalty platforms, CRM tools, and field force automation systems is a plus. Experience & Qualifications: MBA in Sales/Marketing or a graduate with proven distribution experience. 8–12 years in General Trade, Sales Development, Distribution Engagement, or Trade Marketing roles. Must have led large-scale trade or distributor engagement programs at a regional or national level. Industry exposure in FMCG, Consumer Durables, or Apparel Distribution strongly preferred. Should be able to handle large datasets and have strong presentation skills.
Posted 1 week ago
6.0 - 8.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best. VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees. VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law. VIL is an equal opportunity employer committed to diversifying its workforce. Role MT & SPO Lead Job Level/ Designation M3/General Manager Function / Department Sales and Distribution Location TNC Job Purpose The Circle Modern Trade Head is responsible for creating the organized retail channels (MTO & SPO) strategy and drive its execution for achievement of postpaid and prepaid gross and revenue, SPO tie-ups and counter share, presence across top SPO outlets, promoter productivity and day to day operational governance for a two brand operation. Key Result Areas/Accountabilities Formulate and implement the circle MTO & SPO strategy, in consultation with the Sales Head This position is accountable for meeting all product targets including prepaid, postpaid & data product sales & revenue targets through organized retail. Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity Attain market leadership through growth in terms of gross and net numbers, revenues and counter share, while complying with agreed budget, quality of additions and corporate policy guidelines Responsible for all MTO & SPO operations including promoter deployment & governance, cost control, service levels, stock availability etc in the Circle Initiate MTO & SPO expansion by setting up strategic alliances and identifying partnership models for both brands. Interact with MTO & SPO partners to identify emerging products/competition trends and provide insights to the marketing team Achievement of key targets for the MTO & SPO channel (Revenue, gross & net adds etc.) Driving optimum promoter productivity through promoter placement and effective promoter management. Work closely with SEM to build promoter capability and drive promoter & trade incentive programs Ensure relevant actions and engagement to reduce promoter attrition Executing brand salience (both brands) through marcom activities for select outlets Resolving MTO & SPO partners specific issues within specific timelines Relationship management with key MTO & SPO channel partners Ownership of revenue and sales targets for MTO/SPO channel Manage SAC (controllable components), promoter (HC and Cost) for the channel Core Competencies, Knowledge, Experience Core Competencies, knowledge and Experience Influencing skills, effective relationship management skills Independent thought leadership and drive to execute - should be a recognized industry leader in his/ her specific area of competence 6-8 years of experience in managing organized retail distribution and relationship management Strong analytical & conceptual skills in retail business and workforce planning. Must have technical / professional qualifications University Degree in Business/MBA caliber or equivalent qualification Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership
Posted 1 week ago
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