Toss the Coin Ltd. is calling for MarTech Maestros who can drive impact - We want you in our team. Job Title: MarTech Expert / Lead Experience : 7–9 years Location : Chennai Company : Toss the Coin Ltd. Company Website: https://www.tossthe.co.in/ Role Overview: We are seeking a seasoned MarTech Expert/Lead to spearhead our marketing technology initiatives, manage a team, and optimize performance-driven campaigns for both our in-house and client projects. A crucial requirement is experience handling US-based clients or targeting US audiences, ensuring campaigns resonate with the right market. Key Responsibilities: Strategy & Leadership: 1. Lead MarTech initiatives, aligning technology, automation, and campaign strategies to meet business and client goals. 2. Oversee the execution of SEO, SEM, Email Marketing, and Performance Marketing campaigns. 3. Provide thought leadership and guidance to a small team of marketing specialists. Campaign Management: 1. Plan, execute, and optimize marketing campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other relevant platforms. 2. Manage lead generation and nurturing strategies tailored to US audiences. 3. Track and improve ROI through data-driven decisions. MarTech & Automation: 1. Leverage HubSpot and other automation platforms to streamline workflows, nurture leads, and enhance sales/marketing alignment. 2. Ensure seamless integration between HubSpot, Salesforce, and other CRMs/ESPs. 3. Implement best practices for marketing attribution, lead scoring, and conversion tracking. Analytics & Insights: 1. Use tools like GA4, SEMrush, HubSpot Analytics, and Salesforce Reports to track KPIs and performance metrics. 2. Present actionable insights to stakeholders for continuous improvement. Qualifications & Skills: - 7–9 years of relevant experience in MarTech, with proven expertise in SEO, SEM, Email Marketing, Performance Marketing, and Workflow Automation. - Hands-on experience with HubSpot (Marketing Hub, Sales Hub, Service Hub, CMS Hub) - Proficiency in tools such as GA4, SEMrush, Pardot, Salesforce, and major ad platforms. - Strong understanding of inbound marketing, lead generation, and nurturing methodologies. - Experience working with US clients or campaigns targeting US markets. Strong analytical mindset with the ability to interpret data and generate actionable strategies. - Excellent communication, leadership, and project management skills. If you’re reading this and thinking “This is totally me!” - Click Apply
Toss the Coin Ltd. is a premier, publicly listed B2B marketing agency on the BSE in India, established in 2012. As a "Growth Accelerator," we specialize in branding, marketing, design, workshops, and presentation services, catering to over 150 satisfied clients. Our strategic solutions drive measurable outcomes, elevate brands, and engage target audiences. We help businesses achieve sustainable success through our integrity, expertise, and passion. This is a full-time, work-from-office role for a UX/UI Designer located in Alwarpet, Chennai. As a UX/UI Designer at Toss the Coin Ltd., you will be responsible for creating intuitive and visually appealing user interfaces, developing prototypes and mockups, and conducting user experience research. You are expected to stay updated with the latest design trends and ensure that the end product meets the usability and accessibility standards. We are looking to fill 4 UX/UI Designer positions with relevant work experience ranging from 2 years to 8+ years. To be successful in this role, you should have proficiency in Visual Design and User Interface Design, expertise in creating Mockups and developing Prototypes, strong skills in User Experience (UX) research and design, excellent communication and collaboration skills, ability to manage multiple projects and meet deadlines, and a Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field. Experience in B2B marketing and branding is considered a plus. Join our team at Toss the Coin Ltd. and be part of our mission to drive growth and success for our clients.,