ID: TO-SBD-001 Location: Multiple regions across Kerala Reports To: Regional Sales Head Type: Full-time, Onsite Role Summary: The Territory Sales Manager (TSM) will be responsible for driving revenue and market expansion in their assigned geographic zone. This role requires direct field management, distributor coordination, and deep relationship-building with retailers and institutional clients. As a frontline brand representative, the TSM ensures that Tirra Origins’ products reach the right markets with the right positioning and volume. About Tirra Origins Tirra Origins is a purpose-driven company focused on building ethical, scalable solutions in the agri-value and food innovation space. We blend tradition with innovation, rooted in sustainability and a deep respect for those who grow, harvest, and consume. Our mission is to uplift farming communities, deliver premium products, and reimagine the future of traceable, high-integrity sourcing. Life at Tirra Origins We are a growth-stage company where experimentation, ownership, and trust define the work environment. Our team thrives on cross-functional collaboration, personal accountability, and collective wins. With flexible work models (onsite, hybrid, and remote based on role), quarterly wellness days, peer learning, and a strong culture of mentoring, we believe in growing people alongside the business. Workplace Culture & Benefits Role-based hybrid work options Structured 6-day workweek (Mon–Sat, 9:30 AM to 6:30 PM IST) Founders-led learning tracks and cross-functional exposure Performance-linked growth paths and transparent reviews Company wellness days and mental health check-ins Early ownership opportunities and flat decision-making structure Key Responsibilities Develop and execute territory-specific sales plans aligned with company objectives Identify new business opportunities, open new retail counters, and drive market penetration Onboard and manage distributors, stockists, and channel partners Track and monitor sales performance, forecasting, and budget adherence Conduct regular market visits and field audits to assess brand visibility and competition Implement trade promotions, schemes, and offers based on seasonality and demand cycles Liaise with the Marketing team for BTL activations, POS material deployment, and regional campaigns Submit daily/weekly/monthly reports and dashboards to sales leadership Provide feedback to internal teams on customer behavior, competitive intelligence, and SKU-wise performance Required Qualifications Bachelor's degree in Business, Marketing, or related field 4–6 years of field sales experience in FMCG, Agri, or Food & Beverage sectors Proven track record of achieving sales targets and expanding territory Strong interpersonal and negotiation skills Proficient in using CRM software and MS Excel Must possess a valid driver’s license and be willing to travel extensively Preferred Skills Language proficiency in Malayalam, English, and Hindi Experience with modern trade and institutional sales Familiarity with agricultural or export-grade food categories is a plus Key Performance Indicators (KPIs) Monthly sales volume and revenue targets achieved Territory coverage (new outlets added, SKU movement) Distributor and retailer satisfaction index Scheme utilization efficiency Claim settlement turnaround time Key Result Areas (KRAs) Territory Sales Growth & Expansion Channel Development & Distributor Retention Retail Network Penetration Trade Promotion Execution & ROI Cross-Departmental Coordination & Reporting Discipline