Team Leadership and Mentorship: Guide, mentor, and develop a team of developers and engineers, fostering a collaborative and innovative work environment. Project Management: Oversee the full software development lifecycle of projects, ensuring timely delivery, adherence to budget, and alignment with business objectives. Technical Strategy and Implementation: Design, develop, and implement high-quality, scalable technology solutions that meet business needs and industry standards. Collaboration and Communication: Work closely with cross-functional teams, including product management, design, and operations, to ensure cohesive and effective technology integration. Innovation and Best Practices: Stay updated on emerging technologies and industry trends, integrating best practices and innovative approaches into projects. Quality Assurance: Maintain high standards of software quality by establishing and adhering to best practices, conducting code reviews, and ensuring robust testing procedures. Problem Solving and Troubleshooting: Address and resolve technical challenges, ensuring smooth and efficient project execution. Documentation and Reporting: Maintain thorough documentation of processes, project status, and technical specifications, providing regular updates to stakeholders. Continuous Improvement: Drive continuous improvement initiatives within the team, optimizing processes and enhancing the overall quality of technology solutions Requirements Qualifications: Bachelordegree in Computer Science, Engineering, or a related field. A Masters degree is a plus. 7+ years of experience designing, developing, and deploying software solutions. Proven experience in a leadership role within a technology team, with at least 5 years in software development. Strong knowledge of software development methodologies (Agile, Scrum, etc.). Proficiency in multiple programming languages (e.g., Java, Python, C#). Experience with front-end and back-end technologies. Familiarity with cloud platforms (AWS, Azure, Google Cloud) and DevOps practices. Understanding of database management and architecture. Strong analytical and troubleshooting skills. Ability to think creatively to resolve complex technical issues.

Position Overview: We are seeking a dynamic SocialMedia Growth Specialist with 2 years of experience to drive B2B lead generationand audience engagement across multiple digital platforms. The ideal candidatewill have a strong understanding of social media strategies tailored for B2Bbusinesses and a data-driven approach to optimize campaigns for lead generationand brand awareness. Job Location and Address: This requirement is full-time andworking from the office only. No Hybrid or Remote is available. The Incumbentis required to work in the following location: Plot No E 275, Industrial Area, Sector 75,Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: Develop and execute B2B-focused social mediastrategies to generate leads and enhance brand visibility. Manage and optimize company profiles onLinkedIn, Twitter, Facebook, Instagram, YouTube, and emerging platforms. Create and schedule engaging, industry-relevantcontent, including posts, articles, and infographics. Utilize LinkedIn Sales Navigator, Meta BusinessSuite, and other lead generation tools to identify and connect with potentialleads. Monitor and analyze social media performanceusing analytics tools (Google Analytics, LinkedIn Insights, Meta BusinessSuite, YouTube Analytics, etc.). Run paid and organic social media campaignsfocused on B2B engagement and lead generation. Conduct sentiment analysis using sociallistening tools to gauge brand perception and audience feedback. Use social media scheduling tools (e.g.,Hootsuite, Sprout Social, Buffer) to optimize posting schedules and maintainconsistency. Engage with industry influencers, partners, andcommunities to enhance brand credibility. Collaborate with marketing, sales, and contentteams to ensure alignment on lead generation strategies. Stay updated with social media trends,algorithms, and best practices to enhance outreach efforts. Report on campaign performance and providerecommendations for improvement. Increase organic audience growth acrossLinkedIn, Instagram, YouTube, and other key platforms. Boost engagement rates and interaction levels onsocial media posts and campaigns. Improve sentiment analysis scores to enhancebrand reputation and perception. Enhance B2B lead generation effectiveness byoptimizing outreach and targeting strategies. Track and optimize post performance usingdata-driven insights to refine content strategies. Requirements Minimum 2 years of experience in social mediamanagement, digital marketing, or B2B lead generation . Strong knowledge of LinkedIn marketing, contentstrategies, and B2B audience engagement. Experience with social analytics tools (GoogleAnalytics, Sprout Social, Hootsuite, Brandwatch, or similar ). Proficiency in social media scheduling tools tostreamline content planning. Experience in running LinkedIn Ads, Twitter Ads,and paid social campaigns. Understanding of SEO and content marketingprinciples. Excellent copywriting, communication, andstorytelling skills. Basic knowledge of graphic design tools (Canva,Adobe Spark, or similar tools) . Ability to analyze data and optimize campaignsfor better engagement and conversion. Self-motivated, creative, and able to work in afast-paced B2B marketing environment. Preferred Qualifications: Experience with advanced social listening andsentiment analysis tools (Brandwatch, Talkwalker, Sprinklr, Zoho Social etc.). Expertise in video content marketing strategiesfor platforms like YouTube and LinkedIn . Strong understanding of social media advertisingtrends and A/B testing strategies. Previous experience in building influencermarketing campaigns within a B2B setting. Familiarity with AI-driven content generationand automation tools for social media. Ability to develop and implementengagement-driven social media strategies tailored to brand growth. Benefits Competitivesalary and benefits package. Opportunitiesfor professional growth and development. Acollaborative and innovative work environment.

Job Title: SEO Executive Location: Chandigarh, India Department: Marketing Reports To: Chief Operation Officer Job Type: Full-Time About Us: Tru is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. Were architects of online experiences, innovators in the digital landscape, and partners in our clients success stories. Our journey began with a simple yet powerful vision to transform businesses through strategic and creative digital solutions. At Tru, we pride ourselves on a holistic approach to digital excellence. We dont just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether its web development, design, digital marketing, or emerging technologies, were here to navigate the complexities and deliver solutions that make a lasting impact. Position Overview: We are looking for an SEO Executive, your primary responsibility is to optimize websites and digital content to improve search engine rankings and drive organic traffic. You will work closely with the marketing team to develop and implement effective SEO strategies and ensure the overall online visibility and performance of the organizations web properties. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: Keyword Research and Analysis: Conduct thorough keyword research to identify relevant and high-performing keywords for target audiences. Analyze keyword competitiveness and search trends to optimize content for improved organic rankings. On-Page Optimization: Optimize website content, including meta tags, headers, URLs, and internal linking structure, to enhance search engine visibility. Ensure web pages are technically optimized for fast load times, mobile responsiveness, and proper HTML structure. Off-Page Optimization: Plan and execute off-page SEO activities such as link building, social bookmarking, guest blogging, and influencer outreach to improve website authority and domain ranking. Monitor and disavow toxic backlinks to maintain a healthy backlink profile. Content Optimization: Collaborate with content creators to optimize blog posts, landing pages, and other digital assets for SEO. Conduct regular content audits to identify areas of improvement and provide recommendations for optimizing content for search engines. Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and user experience. Optimize website structure, sitemaps, robots.txt, and other technical aspects to ensure search engine crawlers can efficiently access and index website content. SEO Reporting and Analysis: Track, analyze, and report on key SEO performance metrics, including keyword rankings, organic traffic, and conversion rates. Use tools like Google Analytics and SEO platforms to generate insights and make data-driven recommendations. Stay Updated with Industry Trends: Stay abreast of the latest SEO trends, algorithm updates, and industry best practices. Continuously improve knowledge and skills through self-learning, attending industry webinars/seminars, and participating in relevant communities. Requirements Bachelors degree in Marketing, Communications, or a related field. Proven experience in SEO, preferably as an SEO Executive or in a similar role. Strong understanding of search engine algorithms and ranking factors. Proficient in using SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Familiarity with HTML, CSS, and website development principles. Excellent analytical and problem-solving skills. Strong attention to detail and ability to multitask in a fast-paced environment. Good written and verbal communication skills. Ability to work both independently and collaboratively in a team. Benefits Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment.