Company Description Thind Eye Hospital - India is a distinguished hospital and healthcare company located at 701-L, Mall Road, Model Town, Jalandhar, Punjab, India. The hospital is renowned for providing exceptional eye care services, leveraging advanced medical technology and a patient-centric approach. With a commitment to excellence in ophthalmic treatment and surgery, Thind Eye Hospital has established itself as a trusted healthcare provider in the region. Role Description This is a full-time on-site role for an Optometrist, located in Jalandhar. The Optometrist will be responsible for conducting comprehensive eye examinations, diagnosing and treating visual problems, and prescribing corrective lenses. The Optometrist will also manage pre- and post-operative care for patients undergoing eye surgeries, educate patients on eye health, and collaborate with other healthcare professionals to provide the highest standard of care. Qualifications Professional credentials: Degree in Optometry or a related field, along with relevant certifications Technical skills: Proficiency in conducting eye examinations and using diagnostic equipment Patient care: Excellent patient management and communication skills Knowledge base: Strong understanding of visual problems and treatment options Experience: Prior experience in an eye care setting is advantageous Additional skills: Ability to educate patients on eye health and preventive care Show more Show less
Key Responsibilities: I. Digital Marketing: 1. Content Marketing: • Develop and implement a content strategy that aligns with the brand's goals, patient interests, and SEO objectives. • Curate and manage a content calendar across formats: blogs, patient education articles, doctor interviews, case studies, testimonials, newsletters, and social media content. • Collaborate with medical teams to create credible, reader-friendly content on complex eye health topics and procedures. 2. SEO & Web Strategy: • Lead the development and execution of the hospital’s SEO roadmap—focusing on on-page optimization, off-page backlinks, local SEO, and technical SEO enhancements. • Supervise the website's structure, navigation, load speed, and mobile responsiveness to ensure an optimal user experience and conversion rate. • Regularly audit and update web content to keep it relevant and search-engine friendly. 3. Social Media Management & Online Reputation: • Develop platform-specific strategies for Facebook, Instagram, LinkedIn, and YouTube with engaging storytelling, visuals, and patient-centric messaging. • Post and monitor content consistently, analyze engagement trends, and adjust strategies accordingly. • Manage and respond to patient reviews, ratings, and online feedback across Google, Practo, JustDial, and other review platforms. 4. Graphic Design & Visual Identity: • Oversee the development of visual creatives and ensure brand consistency across all online and offline touchpoints. • Supervise internal or agency-led design efforts for brochures, banners, digital creatives, social media posts, and clinic branding. • Ensure a modern, empathetic, and professional visual identity is upheld across all campaigns. 5. Performance Marketing: • Plan, create, and manage paid digital campaigns across platforms such as Google Ads (Search, Display, YouTube), Facebook, Instagram, and third-party networks. • Monitor daily campaign performance metrics such as Click-Through Rates (CTR), Cost Per Lead (CPL), Conversion Rates (CPA), and Return on Ad Spend (ROAS). • Optimize targeting, creatives, ad copies, and bidding strategies in real time to maximize effectiveness and minimize acquisition costs. II. Offline Marketing: 1. ATL Marketing (Above-the-Line): • Plan and execute hospital branding and service promotions through traditional media such as print advertisements, regional newspapers, FM radio, and local cable TV. • Work with media planning and buying agencies for campaign placements, schedule optimization, and budget utilization. • Analyze ATL campaign impact through call tracking, footfall correlation, and brand awareness metrics. 2. BTL Marketing (Below-the-Line): • Develop and lead patient outreach programs including free eye camps, school health screenings, corporate wellness tie-ups, and community partnerships. • Plan and implement in-clinic engagement activities like seasonal promotions, awareness weeks, and referral programs. • Oversee the production and distribution of flyers, posters, standees, hoardings, and pamphlets in target markets. 3. Champaign & Event Management: • Plan and manage key events such as doctor CMEs, patient education seminars, health awareness drives, press meets, and brand campaigns. • Coordinate all aspects of events from budgeting, vendor management, branding materials, hospitality, and post-event promotions. • Collaborate with the PR team to ensure effective media coverage and community impact. Team Leadership & Strategic Planning: • Lead and mentor a multidisciplinary in-house team comprising digital marketers, graphic designers, content creators, and outreach executives. • Liaise with external agencies for media buying, creative development, public relations, and influencer collaboration. • Define monthly/quarterly/annual marketing goals and KPIs, aligned with overall business objectives. • Build and manage comprehensive marketing budgets, ensuring judicious and ROI-focused utilization. • Analyze and report marketing performance to senior management with actionable insights and improvement strategies. • Stay updated with emerging trends in healthcare marketing, consumer behavior, and digital innovations. Desired Qualifications & Skills: • Master’s Degree in Marketing, Business Administration, Mass Communication, or equivalent (MBA/PGDM preferred). • 8–12 years of progressive experience in marketing, with a minimum of 3–5 years in a strategic leadership role. • Proven track record of success in performance marketing, healthcare content creation, SEO optimization, and executing both ATL & BTL campaigns. • Strong knowledge of digital tools including Google Ads, Meta Business Suite, Google Analytics, Ahrefs/SEMRush, Canva/Adobe Suite, and CRM systems. • Excellent communication, stakeholder management, and project execution skills. • Ability to work cross-functionally with doctors, operations, vendors, and partners. • Language proficiency in English, Hindi, and Punjabi is highly desirable.