Roles and Responsibilities Develop marketing strategies to increase brand awareness and drive sales growth. Plan and execute BTL activities, events, and campaigns to engage target audiences. Manage budgets for marketing initiatives, ensuring effective allocation of resources. Collaborate & Visit schools/institutions for B2B and product introduction. Analyze market trends and competitor activity to inform marketing decisions. Desired Candidate Profile 1-6 years of experience in marketing management or a related field. Proven track record of developing successful marketing plans and executing successful campaigns. Strong understanding of offline marketing channels (BTL) including event marketing, promotions, etc.