The Head of Direct-to-Consumer (D2C) will be responsible for driving the overall strategy, execution, and performance of the company’s D2C business. This role requires a dynamic leader with a strong background in e-commerce, digital marketing, and customer experience. The ideal candidate will have a proven track record of scaling D2C operations and a deep understanding of the digital consumer landscape. Key Responsibilities: 1. Strategic Planning and Execution: o Develop and implement the D2C strategy to achieve revenue and profitability targets. o Oversee the creation and execution of comprehensive marketing plans to drive brand awareness, customer acquisition, retention, and growth. o Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth and differentiation. 2. E-Commerce Management: o Lead the management of the company’s e-commerce platform, ensuring a seamless and engaging user experience. o Optimize the online shopping experience through effective site design, navigation, content, and merchandising. o Implement strategies to increase conversion rates, average order value, and customer lifetime value. 3. Digital Marketing: o Drive digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, influencer partnerships, and paid advertising. o Monitor and analyze campaign performance metrics, leveraging data to refine and improve marketing efforts. o Develop and manage the digital marketing budget, ensuring cost-effective use of resources. 4. Customer Experience: o Champion a customer-centric culture, ensuring high levels of customer satisfaction and loyalty. o Oversee customer service operations, implementing best practices to resolve issues and enhance the overall customer experience. o Collect and analyze customer feedback to inform product development and marketing strategies. 5. Team Leadership and Development: o Collaborate cross-functionally with product, supply chain, and technology teams to align D2C initiatives with broader company objectives. o Build, lead, and mentor a D2C team, fostering a culture of innovation. 6. Financial Management: o Develop and manage the D2C P&L, ensuring alignment with financial goals and objectives. o Track and report on key performance indicators (KPIs), providing regular updates to senior leadership. o Identify and implement cost-saving opportunities while maintaining a high-quality customer experience. Show more Show less