The Head of Direct-to-Consumer (D2C) will be responsible for driving the overall strategy, execution, and performance of the company’s D2C business. This role requires a dynamic leader with a strong background in e-commerce, digital marketing, and customer experience. The ideal candidate will have a proven track record of scaling D2C operations and a deep understanding of the digital consumer landscape. Key Responsibilities: 1. Strategic Planning and Execution: o Develop and implement the D2C strategy to achieve revenue and profitability targets. o Oversee the creation and execution of comprehensive marketing plans to drive brand awareness, customer acquisition, retention, and growth. o Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth and differentiation. 2. E-Commerce Management: o Lead the management of the company’s e-commerce platform, ensuring a seamless and engaging user experience. o Optimize the online shopping experience through effective site design, navigation, content, and merchandising. o Implement strategies to increase conversion rates, average order value, and customer lifetime value. 3. Digital Marketing: o Drive digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, influencer partnerships, and paid advertising. o Monitor and analyze campaign performance metrics, leveraging data to refine and improve marketing efforts. o Develop and manage the digital marketing budget, ensuring cost-effective use of resources. 4. Customer Experience: o Champion a customer-centric culture, ensuring high levels of customer satisfaction and loyalty. o Oversee customer service operations, implementing best practices to resolve issues and enhance the overall customer experience. o Collect and analyze customer feedback to inform product development and marketing strategies. 5. Team Leadership and Development: o Collaborate cross-functionally with product, supply chain, and technology teams to align D2C initiatives with broader company objectives. o Build, lead, and mentor a D2C team, fostering a culture of innovation. 6. Financial Management: o Develop and manage the D2C P&L, ensuring alignment with financial goals and objectives. o Track and report on key performance indicators (KPIs), providing regular updates to senior leadership. o Identify and implement cost-saving opportunities while maintaining a high-quality customer experience. Show more Show less
The Head of Direct-to-Consumer (D2C) is a key leadership role responsible for spearheading the strategic direction, execution, and performance of the company's D2C business. As a dynamic leader with a strong background in e-commerce, digital marketing, and customer experience, you will play a pivotal role in driving growth and success in the digital consumer landscape. Your primary responsibilities will include strategic planning and execution, where you will develop and implement the D2C strategy to meet revenue and profitability targets. You will oversee the creation and execution of comprehensive marketing plans to enhance brand awareness, customer acquisition, retention, and overall growth. By analyzing market trends, consumer behavior, and competitive landscape, you will identify opportunities for differentiation and expansion. In the realm of E-Commerce Management, you will lead the management of the company's e-commerce platform to deliver a seamless and engaging user experience. Your focus will be on optimizing the online shopping journey through effective site design, navigation, content, and merchandising. Implementing strategies to boost conversion rates, average order value, and customer lifetime value will be integral to your role. Driving Digital Marketing initiatives will also be a core part of your responsibilities, encompassing SEO/SEM, email marketing, social media, content marketing, influencer partnerships, and paid advertising. Monitoring and analyzing campaign performance metrics will guide you in refining and enhancing marketing efforts. Managing the digital marketing budget efficiently to maximize resources will be critical. Customer Experience will be a key area where you champion a customer-centric culture, ensuring high levels of satisfaction and loyalty. Overseeing customer service operations and implementing best practices to improve the overall customer experience will be essential. Gathering and analyzing customer feedback to shape product development and marketing strategies will also be part of your role. As a leader, you will collaborate cross-functionally with product, supply chain, and technology teams to align D2C initiatives with broader company goals. Building, leading, and mentoring a high-performing D2C team will be essential to foster a culture of innovation within the organization. Financial Management will be another crucial aspect of your role, where you will develop and manage the D2C P&L in alignment with financial objectives. Tracking and reporting on key performance indicators (KPIs) regularly to senior leadership and identifying cost-saving opportunities while upholding a superior customer experience will be fundamental to your success in this role.,