Selected Intern's Day-to-day Responsibilities Include Selected intern's day-to-day responsibilities include: Prepare and process bank reconciliations Enter vendor invoices and payments Maintain general ledger accounts and bank accounts, and generate monthly financial reports Oversee and maintain supplier reconciliations Manage vendor records and files Handle accounts payable responsibilities Administer bank receipts and payments Collect, update, and organize files Perform additional assigned duties as needed About Company: Established in the year 1997, Swisstours is the leisure division and a 100% subsidiary of Swiss International Air Lines, Switzerland. With more than a decade of experience in the European travel Market, we specialize in offering services and products that include rail passes, air tickets, hotels, apartments, sightseeing excursions, packages, wellness options, and tailor-made itineraries within specific countries. Our strength is our well-traveled, friendly, and professional personnel who with their expertise ensure that our clients have the most memorable experience. With its corporate head office in Zurich, Switzerland, and its operations headquartered in Mumbai, India, Swisstours also has a local network of 6 branches in India. Show more Show less
Job Title: Performance Marketing Specialist Role Overview We’re seeking a results-driven digital marketer who is equally strong in performance marketing (Google & Meta Ads) and organic growth (SEO). You’ll be responsible for end-to-end planning, execution, optimization, and reporting across paid and organic channels. Key Responsibilities Performance Marketing (Ads): Plan, launch, and optimize campaigns on: Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) Set up advanced targeting (remarketing, lookalikes, custom audiences) Maintain performance hygiene (keyword negation, bid adjustments, budget pacing) SEO (Search Engine Optimization): Conduct keyword research and clustering using tools like Ubersuggest Perform on-page optimization (meta tags, headers, internal linking, schema) Manage technical SEO (Core Web Vitals, XML sitemaps, crawl budget, canonical tags) Build and monitor backlinks (manual outreach + vendor coordination) Plan and publish SEO blogs and landing pages Track keyword performance and implement content refreshes Content Generation (SEO + Ads): Write or coordinate: SEO-optimized blogs (1,000–2,000 words) Ad copies (headlines + descriptions) Meta descriptions, titles, slugs Briefs for design and dev teams (landing pages, banners, etc.) Use tools like ChatGPT, Grammarly, Hemingway, and Frase for ideation and refinement Reporting & Analytics: Weekly & monthly reports using: Google Looker Studio / Data Studio Google Analytics 4 (GA4) Google Search Console Meta Ads Manager Google Ads Reports Report on: Impressions, Clicks, CTR, CPC, CPL, ROAS (Ads) Keyword Rankings, CTR, Impressions, Avg. Position, Bounce Rate (SEO) Top pages, user location, dwell time, funnel performance Must-Have Skills Strong understanding of PPC metrics & campaign optimization Hands-on experience in SEO content planning and implementation Basic understanding of HTML, CSS (for SEO tweaks) Analytical mindset with the ability to draw insights from data Ability to manage multiple campaigns and content calendars