Implement sales activities to achieve budgeted sales and profitability goal for the assigned area / territory. Support Regional Sales Business Manager to promote products to individual doctors & hospitals in assigned region. Reach out to identify new business opportunities by means of tender & government businesses. Ensure efficient use of company's demo units in the territory. Collaborate & cooperate with ABM / ZSM as & when required. Retain key accounts & explore new accounts/business opportunities to build SW˜ customer pool Identify, develop & manage different channels of business (distributors & direct sales) in the area. Provide solutions to customers to meet their specifications on the basis of techno-commercial discussions. Upgrade existing customers to newer technologies.