Store Manager

Role & responsibilities

1. Sales & Business Performance

• Own monthly, weekly and daily store sales targets and profitability.
• Drive conversion, ATV, UPT and other store KPIs.
• Plan and execute local initiatives to improve footfall and sales.
• Analyse daily performance and take corrective actions.

2. Store Operations

• Ensure smooth day-to-day functioning of the store.
• Maintain company SOPs, opening/closing procedures and operational discipline.
• Ensure store readiness, cleanliness and brand standards at all times.
• Control operating expenses and avoid unnecessary costs.

3. Team Management

• Lead, motivate and monitor the store team.
• Allocate daily responsibilities and ensure optimum manpower utilisation.
• Conduct regular briefings, coaching and performance reviews.
• Ensure grooming, attendance, discipline and productivity standards.

4. Customer Experience

• Deliver an excellent and consistent customer experience.
• Handle customer complaints and escalations effectively.
• Ensure staff follows the defined selling process and service standards.
• Build repeat customers and improve customer retention.

5. Inventory Management

• Maintain accurate inventory and minimise stock losses/shrinkage.
• Monitor stock availability, ageing, replenishment and transfers.
• Ensure regular physical stock checks and reconciliation.
• Maintain proper control over damages, returns and discrepancies.

6. Visual Merchandising

• Ensure VM guidelines are implemented as per brand standards.
• Maintain product presentation, displays, signage and promotional communication.
• Coordinate timely implementation of new launches and campaigns.

7. Cash & Compliance

• Ensure 100% accuracy in cash, card, UPI and other collections.
• Conduct regular cash reconciliation and resolve discrepancies immediately.
• Ensure petty cash and store expenses are properly controlled and documented.
• Maintain compliance with audit, statutory and company requirements.

8. Reporting & Analysis

• Prepare and submit daily, weekly and monthly store reports.
• Track sales, stock, expenses, manpower and KPI performance.
• Identify gaps and implement action plans with clear timelines.

Preferred candidate profile

A Candidate Below 35 yrs age , Graduate with 3 to 6 yrs experience in retail Store Management of Apparel Brands