Sr. Manager - SEO

Role & responsibilities

1. SEO Strategy & Execution:

Develop, execute, and manage comprehensive SEO strategies for multiple

clients across various industries.

Conductin-depth keyword research, competitive analysis, and website

audits to identify opportunities for organic growth.

Optimize on-page and off-page elements, including technical SEO, content

optimization, meta tags, link building, and mobile performance.

Collaborate with the contentteam to ensure SEO best practices are

implemented in writing, editing, and content publishing processes.

2. Technical SEO:

Lead technical audits to ensure best practices for site architecture,

crawlability, indexability, and load speed.

Implement structured data, rich snippets, and schema markups to enhance

SERP visibility.

Work with web developmentteams to ensure technical SEO is incorporated

into website updates and migrations.

3. Performance Tracking & Reporting:

Utilize tools such as Google Analytics, Google Search Console, SEMrush,

Ahrefs, and other SEO software to monitor and analyze SEO performance.

Provide detailed, data-driven reports on organic traffic trends, keyword

rankings, conversion rates, and key SEO metrics.

Develop actionable insights and recommendations to continually optimize

SEO performance.

4. Collaboration & Leadership:

Work closely with PPC and paid media teams to develop holistic strategies

that balance organic and paid search efforts.

Mentor and train junior SEO team members, providing guidance on best

practices and industry trends.

Lead client meetings and presentations, offering expertinsights on SEO

strategies,trends, and progress.

5. Stay Updated with Industry Trends:

Stay on top of search engine algorithm updates and emerging SEO trends to

ensure strategies remain cutting-edge and compliant.

Conductregular competitor analysis to understand their SEO strategies and

identify opportunities for improvement.

Preferred candidate profile

1. SEO Strategy & Execution:

Develop, execute, and manage comprehensive SEO strategies for multiple

clients across various industries.

Conductin-depth keyword research, competitive analysis, and website

audits to identify opportunities for organic growth.

Optimize on-page and off-page elements, including technical SEO, content

optimization, meta tags, link building, and mobile performance.

Collaborate with the contentteam to ensure SEO best practices are

implemented in writing, editing, and content publishing processes.

2. Technical SEO:

Lead technical audits to ensure best practices for site architecture,

crawlability, indexability, and load speed.

Implement structured data, rich snippets, and schema markups to enhance

SERP visibility.

Work with web developmentteams to ensure technical SEO is incorporated

into website updates and migrations.

3. Performance Tracking & Reporting:

Utilize tools such as Google Analytics, Google Search Console, SEMrush,

Ahrefs, and other SEO software to monitor and analyze SEO performance.

Provide detailed, data-driven reports on organic traffic trends, keyword

rankings, conversion rates, and key SEO metrics.

Develop actionable insights and recommendations to continually optimize

SEO performance.

4. Collaboration & Leadership:

Work closely with PPC and paid media teams to develop holistic strategies

that balance organic and paid search efforts.

Mentor and train junior SEO team members, providing guidance on best

practices and industry trends.

Lead client meetings and presentations, offering expertinsights on SEO

strategies,trends, and progress.

5. Stay Updated with Industry Trends:

Stay on top of search engine algorithm updates and emerging SEO trends to

ensure strategies remain cutting-edge and compliant.

Conductregular competitor analysis to understand their SEO strategies and

identify opportunities for improvement.

Preferred Qualifications:

• Experience working in a performance marketing agency or a fast-paced digital

marketing environment.

• Familiarity with automation tools, data layers, and tag management solutions.
• Strong project management skills with the ability to juggle multiple client accounts

simultaneously.