Sr Google Ads Specialist(SA360)

Role Overview

The Senior Google Ads Specialist will be responsible for endtoend management and optimization of paid search campaigns with a strong focus on leveraging SA360 Google Ads for campaign planning execution reporting and automation The ideal candidate will have deep expertise in SEM a proven track record of driving ROI and handson experience with SA360 and Google Ads platforms

Key Responsibilities

• Create manage and optimize PPC campaigns across Google Ads and other search platforms using SA360
• Conduct indepth keyword research and competitive analysis to identify highvalue audiences
• Continuously monitor campaign performance analyze data and implement datadriven optimizations to maximize ROI
• Develop and AB test ad copy landing pages and targeting strategies leveraging AIpowered creative optimization tools
• Generate comprehensive reports highlighting key metrics performance trends and actionable insights for leadership
• Own endtoend campaign management including bid strategy creative development trafficking and ongoing optimization
• Collaborate closely with account management and marketing teams to ensure seamless integration of paid advertising with broader initiatives
• Stay uptodate on the latest trends and best practices in SEM paid advertising and AI

Skills and Experience

• 8-12 years of experience in Search Engine Marketing SEM
• Advanced proficiency in Google Ads and SA360 with a strong track record of managing and optimizing PPC campaigns
• Experience with campaign planning execution optimization and reporting
• Analytical skills with expertise in data visualization and transforming complex data into actionable insights
• Strong communication skills for articulating campaign performance and recommendations to stakeholders
• Collaborative team player who thrives in a fastpaced environment