Job
Description
Role Overview: You will be working closely with business leads to develop and execute the marketing strategy for Udhyam Learning Foundation and its Business Units. Your responsibilities will include conceptualizing marketing and branding initiatives for both the organizational brand (Udhyam Learning Foundation) and BU level brands (Udhyam Shiksha and Udhyam Vyapaar). You will collaborate with the BUs to enhance brand awareness, generate inbound leads, increase ground visibility, and outreach to stakeholders. Your approach should be customer-centric and goal-focused while designing interventions for stakeholders and end-users. Additionally, you will plan and implement campaigns across various media channels and manage budgets to achieve marketing and branding goals. It will be your responsibility to ensure that marketing and brand values are integrated into the company's operational systems. Monitoring, measuring, and reporting on marketing activities will also be part of your role. Key Responsibilities: - Work with business leads to develop and implement the marketing strategy for Udhyam Learning Foundation and its Business Units - Conceptualize marketing and branding initiatives for the organizational brand and BU level brands - Collaborate with BUs to enhance brand awareness, generate leads, increase visibility, and outreach to stakeholders - Plan and execute campaigns across various media channels such as events, PR, email, social media, website, and offline media - Manage budgets to achieve marketing and branding goals - Coordinate with marketing agencies to ensure deliverables are met - Integrate marketing and brand values into the company's operational systems - Track, monitor, measure, and report on marketing activities Qualifications Required: - 2-5 years of marketing experience - Creative thinker with the ability to develop marketing campaigns - Experience in managing branding, communication, and marketing activities at scale - Strong storytelling skills and ability to communicate information effectively - Familiarity with design tools - Ability to manage multiple deliverables simultaneously - Experience in managing agency partners across different marketing domains - Detail-oriented with analytical skills - Exhibit high ownership and collaboration within a team - Open to exploring and experimenting with ideas that align with the team's needs Additional Details: In the fast-paced and innovative environment at Udhyam Learning Foundation, you will be part of a small but high-impact marketing and communications team. The organization values experimentation, high ownership, and collaboration, with a focus on scale and speed. As a hybrid working organization, you will have the opportunity to work in a lively and fun environment, where creativity and excellence are encouraged. If you are passionate about making a difference and contributing to the entrepreneurial ecosystem in Bharat, this role in Bengaluru is the perfect fit for you.,
