Roles and Responsibilities -Maintain consistent contact and provide sales and service to all (retailers and distributors) in his specific assigned Region. - Ensure optimum utilization of resources in his area of responsibility particularly sales/promotional budget. - Assist ASM with promotional ideas to increase business within the region. - Achieve sales revenue numbers, budget and profit goals for your assigned Region. - Assist in managing monthly/quarterly/annual sales budgets and objectives within your Region. - Understand and utilize syndicated data to identify sales opportunities and develop sales presentations for assigned Region. - Provide feedback to management from key retail and distributor customers. Desired Candidate Profile Reporting To : AREA SALES MANAGER Plan, direct and implement Sales strategies and programs to achieve or exceed the sales objectives for the Company Perks and Benefits ATTRACTIVE INCENTIVES