Are you passionate about marketing technology and data-driven solutions? Join us in a hands-on technical role where you'll configure and implement cutting-edge MarTech platforms to drive customer engagement and operational excellence. Role Overview This is a hands-on technical position focused on implementing and configuring marketing technology platforms. You’ll execute MarTech solutions across Segment, Hightouch, Iterable , and other tools, with the flexibility to adapt to emerging platform Key Responsibilities Configure and implement CDP platforms (Segment, Hightouch, mParticle) Build customer data flows and audience segmentation Set up email/messaging automation in Iterable, Klaviyo, Braze Create API integrations and webhook configurations Implement data transformation and identity resolution Troubleshoot technical issues across the MarTech stack Support platform migrations and performance optimisation Collaborate with consulting teams on technical requirements Requirements 3+ years of hands-on experience with MarTech platforms Strong technical skills: APIs, JavaScript/Python, SQL, data transformation Experience with Segment, Hightouch, Iterabl e or similar platforms Understanding of customer data models and privacy compliance Excellent problem-solving skills and attention to detail Bachelor’s degree in Computer Science or Engineering
Who We Are For 20 years, we have been working with organizations large and small to help solve business challenges through technology. We bring a unique combination of engineering and strategy to Make Data Work for organizations. Our clients range from the travel and leisure industry to publishing, retail and banking. The common thread between our clients is their commitment to making data work as seen through their investment in those efforts. In our quest to solve data challenges for our clients, we work with large enterprise, cloud-based and marketing technology suites. We have a deep understanding of these solutions so we can help our clients make the most of their investment in an efficient way to have a data-driven business. Softcrylic now joins forces with Hexaware to Make Data Work in bigger ways! Why Work at Softcrylic? Softcrylic provides an engaging, team-focused, and rewarding work environment where people are excited about the work they do and passionate about delivering creative solutions to our clients. Work Timing: 12:30 pm to 9:30 pm (Flexible in work timing) Here's how to approach the interview: All technical interview rounds will be conducted virtually. The final round will be a face-to-face interview with HR in Chennai. However, there will be a 15-minute technical assessment/in-person technical discussion as part of the final round. Make sure to prepare accordingly for both virtual and in-person components. Key Responsibilities: Diagnose and resolve integration and synchronization issues between Microsoft Dynamics 365 CE and Marketo (via connectors or middleware). Design and build scalable CE-side solutions including workflows, custom plugins, and Power Automate flows to manage lead, contact, and email status data flows. Support development and testing of email invalid/bounce handling solutions within CE. Ensure data readiness and timely updates of key fields to enable marketing campaign execution, segmentation, and journey activation. Collaborate closely with business and IT stakeholders to align CE data structures and processes with business and campaign requirements. Conduct data validation, mapping verification, and contribute to data governance across integrated systems. Create and manage test records and use cases to support integration testing and troubleshoot edge cases. Maintain comprehensive documentation of CE configurations, workflows, and integration logic to support transparency and continuity. Key Skills & Experience: Strong hands-on experience developing within Microsoft Dynamics 365 CE, including PowerApps, custom plugins, workflows, and Power Automate. Proven experience integrating CE with external platforms, especially marketing automation tools like Marketo. Proficient in SQL for data validation, integration troubleshooting, and system debugging. Solid understanding Of marketing lifecycle data, including lead/contact status and email engagement tracking. Skilled at troubleshooting sync, API, or business logic issues within CE and across integrated systems. Familiarity with email deliverability, suppression handling, and implications for data quality. Strong problem-solving skills with the ability to debug and resolve production issues efficiently. Clear written communication and documentation skills. Ability to thrive in a fast-paced environment and collaborate effectively across technical and business teams.