1.0 - 3.0 years

0 - 3 Lacs

Nashik, Maharashtra, India

On-site

Key Responsibilities: Social Media Strategy & Planning: Develop and execute effective social media strategies to align with the company's marketing objectives. Identify target audiences and create tailored content that speaks directly to them. Plan and manage the social media calendar, ensuring timely and relevant content across all platforms. Content Creation & Curation: Create engaging text, image, and video content that resonates with the target audience and aligns with brand voice. Curate relevant content from other sources to share on company profiles. Collaborate with designers and copywriters to create high-quality visuals and copy for posts, stories, and ads. Community Management: Manage day-to-day interactions with followers, including responding to comments, messages, and mentions. Foster relationships with social media influencers, partners, and other stakeholders. Monitor social media activity, manage brand reputation, and address customer queries or complaints promptly. Campaign Management & Advertising: Plan and execute social media campaigns to promote products, services, or events. Run paid social media campaigns, including budget management, targeting, and performance tracking (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). Track ROI for paid campaigns and optimize for better performance. Analytics & Reporting: Monitor social media trends, tools, and applications to stay up-to-date with changes and emerging platforms. Analyze social media performance using analytics tools and generate regular reports on metrics such as engagement, reach, conversion, and audience growth. Provide insights and recommendations for improving social media performance. Brand Consistency: Ensure consistent branding, tone, and messaging across all social media channels. Align social media efforts with overall brand strategy and marketing campaigns. Collaboration: Work closely with the marketing, PR, and design teams to ensure cohesive content across channels. Assist in coordinating influencer partnerships and other external collaborations. Required Qualifications: Proven experience in social media management or digital marketing. Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). Excellent writing, editing, and communication skills. Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Socialbakers). Creative mindset with a strong understanding of how to engage audiences. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent work experience). Preferred Skills: Experience with paid social media campaigns and budget management. Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut Pro, Canva). Experience working in the industry or niche relevant to the company (e.g., fashion, tech, lifestyle). Knowledge of SEO and how it applies to social media. Basic graphic design skills (e.g., Canva, Photoshop).

Posted 2 weeks ago

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