Social Media Reel Content Creator

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About Us:

Grocery Farm - With a legacy of over 60 years in the Indian dry fruits industry, we are bringing our authentic farm-sourced products to all stores near you. Grocery Farm was built to inspire healthy eating at affordable rates. The Grocery Farm team takes on every step of the process - from product sourcing to sorting, grading, and packaging - with utmost love and care.

Job Overview:

We are seeking a creative and energetic Social Media Reel Content Creator who is passionate about creating short-form video content that captures attention and drives engagement. The ideal candidate will have a strong understanding of current social media trends, particularly on platforms like Instagram and YouTube, and possess a vision for modern aesthetics. This role is open to both freshers and experienced individuals who can bring fresh ideas and innovative approaches to our social media strategy.

Key Responsibilities:

- Develop, create, and edit engaging reels and short-form videos for platforms such as Instagram and YouTube.

- Come up with creative and innovative reel concepts that align with our brand and marketing goals.

- Plan, shoot, and execute end-to-end production of reel content, including scripting, filming, and editing.

- Stay up-to-date with the latest social media trends, viral content, and platform updates to ensure our content is current and relevant.

- Collaborate with the marketing team to brainstorm and execute creative concepts for social media campaigns.

- Utilize creative storytelling techniques to produce compelling and visually appealing video content.

- Manage multiple projects simultaneously, ensuring timely delivery of content.

- Analyze performance metrics to refine content strategies and optimize engagement.

- Engage with our online community through comments, messages, and interactive content to build a loyal following.

- Maintain consistency in brand voice and style across all social media content.

- Knowledge of basic mobile photography, product styling and lighting techniques.

Qualifications:

- Proficiency in video editing apps for reels

- Strong understanding of social media platforms, particularly Instagram and YouTube, and their respective algorithms.

- Creative mindset with a strong sense of aesthetics and attention to detail.

- Excellent written and verbal communication skills.

- Ability to work independently as well as collaboratively in a team environment.

- Strong time management skills and the ability to handle multiple projects simultaneously.

- A portfolio showcasing previous short-form video content or social media reels is highly preferred.

- If you are passionate about creating engaging social media content, have a knack for storytelling through short-form videos, and are eager to be a part of a forward-thinking team, we would love to hear from you!