Social Media Manager

Social Media Manager

Key Responsibilities:

• Strategy Development & Execution:

  • Plan, develop, and execute organic social media strategies focused on international real estate promotion. • Manage social presence across key platforms: Instagram, LinkedIn, Facebook, Twitter, and TikTok.

• Content Creation & Ideation:

  • Suggest to develop creative, trend-driven organic content such as: Short-form videos (Reels, Stories) Carousels Infographics – Testimonials – Interactive posts – Virtual property walkthroughs / AR property previews • Align content with global real estate trends and audience expectations.

• Creative Team Collaboration:

  • Provide detailed content briefs to Graphic and Video teams, specifying: – Visual style and brand tone – Content format (Reels, Infographics, Carousels) – Data-focused storytelling approach (investment highlights, sustainable living) • Monitor content development to ensure brand consistency and timely delivery.

• Performance Monitoring & Reporting:

  • Track organic performance KPIs • Report on: – Engagement rates – Impressions – Reach – Follower growth – Audience interactions • Provide monthly reports with actionable insights to improve strategy.

• Community Management:

  • Actively manage community interactions: – Respond to comments and direct messages in a professional manner – Foster engagement and positive brand perception

• Competitive Benchmarking & Trend Analysis:

  • Monitor competitor strategies and industry benchmarks. • Identify new content ideas and emerging trends to maintain competitive advantage.

• Compliance:

  • Ensure all social content adheres to international advertising regulations, including GDPR and CCPA.

Required Skills & Experience:

• 5-8 years of experience in managing organic social media, preferably in:
  • Real estate • Luxury brands • International business verticals

• Proficient in social media management tools:
  • Hootsuite • Buffer • Sprinklr • Facebook Creator Studio / LinkedIn Page Manager

• Strong analytical skills to:
  • Measure organic performance • Optimize content strategy based on data insights

• Up-to-date knowledge of digital marketing trends and platform algorithm changes
• Excellent communication and storytelling skills with a global mindset
• High adaptability in a fast-paced, deadline-driven work environment