Social Media Intern

Company Description

Aswini Bajaj Classes is a leading edtech platform offering comprehensive CFA, FRM and Upskilling Courses. Founded by finance expert Aswini Bajaj, it is known for its conceptual clarity, practical insights, structured learning, and student-focused mentoring to help aspirants build careers in finance.

Role Overview

As a Social Media Content Strategist for a finance-based niche research consultancy, you will be responsible for crafting and executing a robust social media content strategy. Your role will involve researching topics related to finance, creating insightful posts, designing visually appealing content that aligns with market trends, and boosting posts to increase engagement and traction across social media platforms. Your efforts will help elevate the company's online presence and position it as a thought leader in the finance and research space.

Key Responsibilities:

1.Industry-Specific Research & Trend Identification:

• Conduct comprehensive research on the latest financial trends and market analyses to produce relevant and timely content.
• Stay informed on key developments in finance, economics, and market dynamics to ensure content is highly relevant to the target audience.

2.Content Ideation & Strategy Development:

• Dive deep into specific finance-related topics for daily posts, ensuring accuracy, relevance, and alignment with the company's expertise and goals.
• Develop content strategies that provide valuable insights and foster engagement with an audience interested in finance and market research.

3.Visual Design & Creative Direction:

• Ideate and collaborate on the design of informative and visually impactful social media posts, slides, and infographics that align with current finance trends and industry standards.

Skills & Qualifications:

• Strong understanding of finance-related content and the ability to communicate complex financial concepts in a clear and engaging way.
• Knowledge of social media platforms (Instagram, Facebook, etc.) and industry-specific best practices for content creation and engagement.
• Proficiency in content creation and design tools (e.g., Canva, PPT, or similar).
• Analytical mindset to understand audience behavior, and optimize content accordingly.
• Detail-oriented with excellent communication skills and the ability to work independently in a fast-paced environment.
• Creative, proactive, and passionate about leveraging social media to build brand authority in the finance sector.