Social Media Expert

Role:

Scale Recykals social media presence 5 in 1218 months by building a strong, engaging,

and data-driven content ecosystem across LinkedIn, YouTube, Instagram, and X.This role will

translate Recykals sustainability impact into compelling digital stories that educate, inspire,

and drive brand engagement across stakeholders brands, recyclers, policymakers, and the

conscious public.

Key Responsibilities:

Strategy & Planning

• Design and implement a comprehensive social media strategy aligned with brand

and business objectives.

• Plan monthly calendars and campaigns with integrated storytelling across LinkedIn,

Instagram, YouTube, X, and more.

• Define KPIs and track growth across engagement, reach, follower base, and

conversions.

• Focus on increasing brand visibility, engagement, and lead generation across various

products of Recykal.

Team, Agency & Influencer Management

• Lead and mentor an in house lean team, ensuring high-quality execution and

consistency.

• Manage day to day coordination with external social media agency from briefing to

approvals and feedback.

• Identify and collaborate with sustainability aligned influencers and content creators

for brand campaigns and moments.

Content & Campaign Development

• Drive content ideation, scripting, and execution for social-first videos, reels, carousels,

static posts, and stories.

• Lead narrative development for social campaigns & special initiatives.
• Work closely with in-house content and design teams to maintain brand voice,

streamline approvals, and ensure timely rollout.

Analytics, Tools & Reporting

• Monitor and report platform-wise performance weekly and monthly, drawing insights

and optimizations.

• Use platforms like Meta Business Suite, YouTube Studio, X Analytics, Google Analytics,

Airtable, Hubspot, Gen AI, and Canva to manage campaigns and reporting.

• Track competitor performance, emerging trends, and real-time opportunities to

engage audiences creatively.

Brand Voice & Community Engagement

• Build a distinct, consistent brand voice across platforms that reflects Recykals

purpose and personality.

• Monitor conversations, respond with empathy, and build brand trust through active

engagement.

• Support customer and stakeholder communication when routed via social.

Qualifications:

• Bachelors degree in Public Relations, Mass Communications, Marketing or a related field

from Tier 1 universities in India. Engineers are welcome with relevant experience. A Masters

is a plus.

• Minimum of 4-6 years of experience in social media marketing preferably in B2B sectors,

ideally within sustainability, technology, or a growing start-up space.

• Experienced as an individual contributor, managing teams and external agencies.
• Exceptional written and verbal communication skills in English. Proficiency in additional

languages is a plus.

• Strong command over storytelling, and creative thinking.
• Familiarity with paid campaigns, influencer partnerships, and brand collaborations.
• Hands-on proficiency with platforms/tools: Meta Suite, LinkedIn, YouTube, X, Google

Analytics, Airtable, Hubspot, Canva, Gen AI.

• Creative thinker with strong project management skills and the ability to manage multiple

tasks simultaneously.

• Strong adaptability in a fast-paced startup environment and ownership mentality in

driving PR efforts.

Additional Requirements:

• Ability to work individually, remain calm under pressure, and make strategic decisions in

work situations.

• Strong leadership potential with the ability to mentor and guide team members as the

Social Media function grows, with an emphasis on collaboration and teamwork across

departments.

• Passion for sustainability and commitment to Recykals mission of driving Indias Circular

Economy.