About the Role
We are looking for a strategic and creative Social Media Manager to own and grow our brand presence across social platforms and lead our influencer marketing efforts. The ideal candidate combines strong content instincts with a data-driven mindset, understands what makes audiences stop, engage and buy, and can turn social media into a consistent driver of brand awareness, community and revenue.
You will lead social media and influencer marketing end-to-end, reporting directly to the Performance Marketing Manager and working closely with designers, video editors and content creators. Your work will directly feed paid campaigns, so strong alignment with performance goals is essential.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with brand and business goals across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Plan, create and manage monthly content calendars covering Reels, carousels, static posts, stories and campaigns.
- Write compelling captions, hooks, scripts and copy in a consistent brand voice (English and Hindi/Hinglish as required).
- Brief and coordinate with graphic designers, video editors, photographers and content creators to deliver high-quality content on time.
- Identify and act quickly on trends, trending audio, memes and moment marketing opportunities.
- Plan and execute influencer and UGC collaborations, including creator shortlisting, briefing and performance tracking.
- Manage community engagement: respond to comments and DMs, handle queries and escalate customer issues professionally.
- Track, analyse and report on key metrics (reach, engagement rate, follower growth, saves, shares, profile visits, website clicks) and use insights to optimise strategy.
- Collaborate with the performance marketing team to repurpose top organic content into paid ad creatives.
- Monitor competitors and industry benchmarks to identify opportunities and gaps.
- Plan launch campaigns, festive campaigns, contests and giveaways.
- Manage social media crisis situations and protect brand reputation.
Influencer Marketing Responsibilities
- Build and execute the brand's influencer marketing strategy across nano, micro and macro creators.
- Research, shortlist and vet influencers based on audience fit, engagement quality, authenticity and past brand work.
- Handle end-to-end outreach, negotiation, commercials, contracts and barter / paid collaborations.
- Write clear creator briefs covering deliverables, key messages, dos and don'ts, timelines and usage rights.
- Manage product seeding, shipment coordination and content approvals.
- Secure whitelisting / partnership-ad access and usage rights so creator content can run as paid ads.
- Build and maintain a long-term creator database and ambassador network.
- Track influencer campaign performance (reach, engagement, CPV, coupon-code sales, UTM traffic, ROI) and report outcomes.
- Source a steady pipeline of UGC content for ads, website and social.
Working with Performance Marketing
- Report directly to the Performance Marketing Manager and align social and influencer plans with paid campaign goals.
- Supply a consistent flow of ad-ready creatives (hooks, Reels, UGC, creator videos) for Meta and Google ad testing.
- Identify top-performing organic and influencer content and recommend it for paid amplification.
- Understand core performance metrics (CTR, CPC, CPA, ROAS, hook rate, hold rate) and use ad learnings to shape content.
- Support product launches, sales and festive campaigns with coordinated organic, influencer and paid execution.
- Share weekly reports on social, influencer and creative performance with the performance team.
Required Qualifications & Skills
- Minimum 3 years of hands-on experience managing social media for brands (D2C, e-commerce, fashion, lifestyle or agency background preferred).
- Bachelor's degree in Marketing, Mass Communication, Journalism or a related field (or equivalent practical experience).
- Proven track record of growing accounts organically and driving measurable engagement.
- Deep understanding of platform algorithms, content formats and best practices, especially Instagram Reels and YouTube Shorts.
- Excellent copywriting and storytelling skills with a strong eye for visual aesthetics.
- Strong analytical skills and comfort working with data to make decisions.
- Ability to manage multiple projects, stakeholders and deadlines in a fast-paced environment.
Influencer marketing and performance alignment:
- Proven experience running influencer campaigns end-to-end, including outreach, negotiation and performance tracking.
- A strong network of creators, preferably in fashion, lifestyle or D2C categories.
- Working understanding of Meta Ads and performance marketing metrics, and comfort working under performance-focused targets.
Tools & Platforms
Must have:
- Meta Business Suite – content scheduling, inbox management and insights.
- Instagram & YouTube native analytics – performance tracking and reporting.
- Canva – quick creatives, templates and edits.
- CapCut / InShot – quick Reel edits and trend-based content.
- Google Sheets / Excel – content calendars and performance reports.
Good to have:
- Scheduling tools – Buffer, Hootsuite, Later or Sprout Social.
- Basic Adobe Photoshop / Premiere Pro for minor edits.
- AI tools – ChatGPT, Claude, Midjourney or similar for ideation, copy and concepting.
- Meta Ads Manager – basic understanding of boosting posts and paid amplification.
- Social listening and influencer tools – Brandwatch, Qoruz, Plixxo or similar.
- Notion / Trello / ClickUp – project and content workflow management.
Preferred Skills (Good to Have)
- Experience managing social media for fashion, beauty, lifestyle or D2C brands.
- On-camera comfort or experience creating founder-led / talking-head content.
- Experience running influencer campaigns at scale.
- Understanding of performance marketing metrics such as CTR, CPA and ROAS.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
