Social Media Executive

## Social Media Executive – Content & Production

**Department:** Marketing

**Designation:** Social Media Executive – Content & Production

**Employment Type:** Full-Time

**Location:** Greater Noida (Kasna)

**Reporting To:** Marketing Manager / Head of Marketing

### Job Summary

We are looking for a creative, energetic, and versatile Social Media Executive who can independently conceptualize, create, shoot, and edit engaging digital content. The ideal candidate should possess strong storytelling abilities, hands-on camera skills, and an understanding of social media trends and analytics.

The candidate must be comfortable with on-location shoots, travelling for content production, and transforming ideas into compelling visual stories that strengthen brand presence and audience engagement.

### Key Responsibilities

**1. Content Ideation & Storytelling**

- Develop creative content ideas, concepts, scripts, and storyboards for social media platforms.

- Create engaging and relatable content aligned with the brand's identity and marketing objectives.

- Identify trending topics, formats, audio, and creative opportunities relevant to the brand.

- Develop compelling narratives that communicate the brand's message effectively.

**2. Content Shooting & Production**

- Independently shoot videos, reels, photographs, interviews, and other digital content.

- Operate cameras, smartphones, and relevant shooting equipment confidently.

- Understand framing, composition, lighting, camera angles, and basic audio recording.

- Conduct indoor and outdoor shoots, including product shoots, brand shoots, and on-location content production.

- Travel to different locations whenever required for content creation.

**3. Video Editing & Post-Production**

- Edit videos, reels, and other content using relevant editing software.

- Add transitions, subtitles, graphics, sound effects, music, and other elements to enhance content quality.

- Ensure the final content is visually appealing, engaging, and platform-appropriate.

- Maintain consistency in editing style, visual quality, and brand presentation.

**4. Social Media Management**

- Plan, schedule, and publish content across relevant social media platforms.

- Maintain content calendars and ensure timely execution of planned activities.

- Manage day-to-day social media activities and ensure consistency in posting.

- Coordinate with internal teams to gather information, creative inputs, and content requirements.

**5. Data Management & Performance Analysis**

- Track social media performance metrics such as reach, impressions, engagement, views, follower growth, and audience retention.

- Analyze content performance and identify trends, insights, and improvement opportunities.

- Maintain social media reports, content trackers, and performance dashboards.

- Use data-driven insights to improve future content strategies.

### Required Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, Media, or a related field preferred.

- Relevant experience in social media management, content creation, video production, or digital marketing.

- Freshers with a strong portfolio and practical content creation skills may also be considered.

### Required Skills & Competencies

- Strong storytelling and creative thinking abilities.

- Hands-on experience with camera handling and video shooting.

- Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.

- Understanding of Instagram Reels, YouTube Shorts, and other digital content formats.

- Ability to independently manage the complete content creation process.

- Basic understanding of social media analytics and data interpretation.

- Strong communication skills and attention to visual detail.

- Willingness to travel for shoots, events, and content production.

- Ability to work independently and collaboratively in a fast-paced environment.

### Key Performance Indicators (KPIs)

- Consistency and timely execution of the content calendar.

- Quality, creativity, and storytelling effectiveness of content.

- Engagement, reach, views, and audience growth.

- Content production efficiency and turnaround time.

- Improvement in content performance based on analytics.

- Successful execution of on-location shoots and content projects.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person