Social Media Executive

Purpose:To manage, develop & strengthen the social media presence of House of Darak and its multiple ventures, that include Fashion, Sports, Creative, Marketing & Media. The role involves developing content strategies, creating engaging posts, reels, stories & promotional campaigns while maintaining a consistent brand identity across all ventures. The Social Media Executive will be responsible for creating content around festivals, national holidays, special occasions, company announcements, new launches, events & regular brand updates. The role also involves covering events, promoting activities, highlighting achievements & ensuring timely communication that reflects the organisation's vision, values & business objectives.

Context: Darak is a house of ventures built around enduring virtues, integrity, discipline, creativity, excellence, respect & growth. The organisation creates brands, businesses, spaces & experiences designed to hold meaning & create lasting value. Understanding the larger vision of House of Darak while adapting content, tone, visual direction & messaging to the individual identity & audience of each venture is essential. The position requires flexibility, creativity & ability to manage different business categories without compromising consistency or attention to detail.

Role Accountabilities:

Multi-Brand Social Media Management

• Manage social media accounts across all assigned ventures.
• Maintain brand identity and communication consistency.
• Oversee daily activities and posting schedules.

Content Strategy & Creation

• Develop monthly content calendars & creative concepts.
• Create reels, posts, stories, captions & carousels.
• Coordinate photography, videography & graphic design
• Maintain & regularly update an organised database of content, creative assets, influencers, brand collaborations & marketing campaigns.

Marketing & Audience Engagement

• Manage comments, direct messages & online interactions.
• Execute promotional campaigns, collaborations & brand awareness activities

Performance & Growth Management

• Monitor reach, impressions, engagement & follower growth.
• Analyse insights & prepare performance reports.
• Identify opportunities to improve content strategy & brand visibility.

Coordination & Multitasking

• Manage multiple brand requirements, projects & deadlines.
• Attend events, shoots & promotional activities when required.

Key Performance Indicators

• Creativity & Originality Of Content
• Video Editing & Creative Execution
• Quality Of Reels & Creative Content
• Meeting Deadlines & Work Quality
• Brand visibility & Audience Awareness.
• Trend Identification & Implementation
• Consistency In Posting
• Timely Execution

Skills

• Video Editing Using CapCut, Adobe Premiere Pro & DaVinci
• Graphic Designing Using Adobe Photoshop & Adobe Illustrator
• Reel Production & Short-Form Video Editing
• AI-Powered Content Creation
• Social Media Analytics & Performance Reporting

Minimum Experience

• 2–4 years of experience in social media management or digital marketing.
• Experience managing multiple brands & social media accounts.
• Hands-on experience in content planning, creation & execution.
• Experience with DaVinci & Adobe Premiere.
• Experience in managing promotional campaigns & brand collaborations.
• Experience coordinating photography, videography & creative shoots.
• Experience covering events, launches, brand promotions & on-ground activities.

Minimum Entry Qualifications

• Bachelor's Degree in Marketing
• Bachelor's Degree In Mass Communication, BMS Or Other Relevant Fields
• Diploma Or Professional Certification In Digital Marketing
• Basic understanding of photography, videography & graphic design.
• Proficiency in English
• A Creative Portfolio
• Knowledge Of Meta Business Suite & Social Media Management Tools
• Video Editing & Creative Execution
• Quality Of Reels & Creative Content
• Meeting Deadlines & Work Quality
• Brand visibility & Audience Awareness.
• Trend Identification & Implementation
• Consistency In Posting
• Timely Execution

Mindset & Aptitude:

Creative, observant & detail-oriented with a strong understanding of social media, digital marketing, brand communication & audience behaviour. Demonstrates the ability to understand different brand identities, develop creative concepts, identify emerging trends & execute engaging content strategies. Approaches social media management with creativity, consistency & strategic thinking while maintaining the organisation's vision, brand identity & marketing objectives. Shows adaptability, initiative & the ability to manage multiple brands, campaigns & deadlines effectively.

Can consistently ask:“Does this content reflect the brand's identity, engage the target audience & contribute to its visibility, growth & overall marketing objectives?”

Essential Knowledge: .

Strong understanding of social media platforms, digital communication, content strategy, storytelling & brand positioning. Knowledge of digital marketing, audience engagement, Instagram, Facebook, LinkedIn, Canva, basic graphic design & video editing tools. Familiarity with social media analytics, influencer marketing, promotional campaigns, content scheduling & competitor research.

• Strong understanding of social media platforms & their algorithms.
• Knowledge of content strategy, storytelling & brand positioning.
• Understanding of digital marketing & audience behaviour.
• Familiarity with Instagram, Facebook, LinkedIn & emerging platforms.
• Knowledge of Canva, graphic design & video editing tools.
• Knowledge of Public Relations (PR) & promotional activities.

Personality
Creative, observant & detail-oriented.Self-motivated, disciplined & responsible. Organised & capable of handling multiple brands. Proactive in identifying trends & opportunities. Adaptable to different brand identities & audiences. Collaborative & open to feedback. Enthusiastic about learning & experimenting with new ideas. Capable of managing deadlines & working independently.

Reports To: Creative Director Chief Operating Officer Human Resource Team

Key Relations Internal: Fashion Designer Video grapher & Editor Graphic Designer Marketing & Creative Team Production & Operations Team

Key Relations External: Influencers & Brand Collaborators Event Organisers & Media Partners Advertising & Promotional Agencies External Vendors & Creative Partners

Office Timings: 9:00 AM to 6:00 PM Days: Monday to Saturday

Pay: ₹320,000.00 - ₹550,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person