Social Media Assistant

As a Social Media Assistant based in Mumbai, India, you will report to the Assistant Marketing Manager and be responsible for managing and enhancing the social media presence for the USA market, with additional support for other international regions such as APAC, Middle East, and Africa. Your primary focus will be on creating and implementing the social media calendar for the USA handle while also assisting in content coordination and platform management across various global business locations. The ideal candidate for this role will be passionate about entertainment, possess strong organizational skills, and have a keen understanding of global digital trends, particularly in the USA market. Your key responsibilities will include planning, scheduling, and managing the daily social media content calendar for the USA market, as well as providing support for other international markets when necessary. You will utilize social media management tools like Meta Suite, Hootsuite, etc., to upload and publish content across platforms such as Instagram, Facebook, Twitter, TikTok, and YouTube. Additionally, you will be tasked with crafting engaging and region-appropriate captions and copy tailored for a USA-based audience, monitoring social media platforms for engagement, and coordinating with internal teams for seamless content delivery. The ideal candidate for this position should be based in Mumbai and have a minimum of 3 years of experience in social media, preferably in the entertainment or media industry. You should possess a strong understanding of social media platforms, trends, and audience behavior in the USA market, with additional awareness of content nuances for other regions being a plus. Excellent English writing, editing, and communication skills are essential, along with strong analytical abilities to draw insights from data and suggest data-driven improvements to enhance content strategy. Moreover, you should be detail-oriented, organized, and capable of managing multiple timelines and deliverables effectively. The role may require you to work flexible hours occasionally to align with USA time zones, including weekends and evenings. Staying updated on US-based social trends, pop culture, and entertainment news will be crucial to ensure that the content remains fresh, relevant, and engaging.,