Social Media and Marketing Coordinator

Overview
We are seeking a creative and detail-oriented Social Media and Marketing Coordinator to join our dynamic team. This role is essential in enhancing our brand presence across various digital platforms and engaging with our audience effectively. The ideal candidate will have a strong understanding of social media marketing, content creation, and digital marketing strategies, along with a passion for storytelling through visual and written content.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
• Conduct SEO and keyword research to optimize online content for search engines.
• Monitor social listening trends to engage with audiences effectively and respond to inquiries or comments.
• Collaborate with the graphic design team to produce visually appealing content using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage public relations efforts by crafting press releases and maintaining relationships with media outlets.
• Analyze web analytics through Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Execute Facebook Advertising campaigns to drive traffic and conversions for e-commerce initiatives.
• Create engaging video content for social media platforms, utilizing video editing skills to enhance storytelling.
• Proofread all marketing materials to ensure accuracy and alignment with brand voice.
• Assist in branding efforts by maintaining consistency across all channels.

Experience

• Proven experience in social media management and digital marketing is essential.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and video editing software is highly desirable.
• Familiarity with social media analytics tools like Google Analytics, Hootsuite, Buffer, or similar applications.
• Strong understanding of SEO principles, keyword research techniques, and web analytics.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Experience in content creation that aligns with branding strategies across various platforms.
• Knowledge of e-commerce marketing strategies is a plus.
• Strong proofreading skills with attention to detail in all communications. Join us in shaping our brand's narrative through innovative marketing strategies that resonate with our audience!

Job Type: Full-time

Projected Total Compensation: ₹30,000.00 - ₹50,000.00 per month