Social media and Content Creator

Role: Social Media & Creative Content Creator

Type: Full-time, Permanent

Location: In-person (Office) (Electronic City)

Compensation:

● Fixed Salary: ₹20,000/month

● Performance Bonus: Up to ₹5,000/month (based on KPIs)

Note: A KPI score of 90+ will qualify for 100% performance bonus.

Key Responsibilities

● Ideate, script, and create short-form content (Reels, Vlogs, Stories, BTS) for both internal and client-facing brands.

● Capture day-to-day moments, team culture, and client work to create compelling digital stories.

● Must be comfortable being in front of the camera — participating in and contributing to video content when needed.

● Collaborate with designers and marketers to align content with brand objectives.

● Research trends, hashtags, memes, and hooks relevant to ongoing campaigns.

● Assist in mood-board creation and shoot planning for marketing purposes.

● Post and schedule content on platforms like Instagram, LinkedIn, and others as needed.

● Be proactive with suggestions, take feedback with grace, and stay accountable to timelines.

Key Performance Indicators (KPIs) – 100 Points

1. Content Output & Consistency (30 Points)

Target: Deliver a minimum of 15–18 short-form videos per month (approx. 3–4 per week),

including Reels, Vlogs, Stories, BTS content.

● Content must be aligned with internal and client brand guidelines.

● Includes both scripted and spontaneous video content.

● At least 50% of the videos should include her presence or narration.

● Failure to meet minimum output may lead to a proportional score reduction.

● Bonus points for exceeding output with consistent quality.

2. Creativity, Storytelling & On-Camera Presence (20 Points)

Target: Content should reflect strong storytelling, trend awareness, and engaging aesthetics.

● Must demonstrate variety in shot types, transitions, hooks, and CTA integration.

● Show clear comfort and energy on camera where required.

● Score depends on engagement (qualitative review by internal team/clients), originality,

and retention metrics if available.

● Less than 10% of content should require complete rework or redirection.

3. Timeliness & Execution Discipline (15 Points)

Target: 90–95% task delivery on time, including posting and scheduling.

● Timely delivery of scripts, raw footage, edited clips, and publishing.

● Delay without pre-communication or clarity will impact scores.

● Accountable for planned weekly uploads (internal calendar adherence required).

4. Trend & Platform Relevance (15 Points)

Target: Use relevant hooks, formats, hashtags, and memes to enhance organic performance.

● Minimum 1 trend research deck/mood-board or reference log every 2 weeks.

● Evidence of applying trend-based ideas to real-time campaigns.

● Proactively suggest content formats for ongoing campaigns.

5. Collaboration & Initiative (10 Points)

Target: Work independently but actively communicate with the design and marketing teams.

● Participate in shoot planning, give content ideas, and update regularly on progress.

● Take feedback constructively and reflect improvements within 1–2 revisions.

● Score reduction if dependent on frequent direction or unable to self-start tasks.

6. Professional Development (10 Points)

Target: Engage in at least 1 creative learning activity per month.

● Can include online courses, tutorials, trend deep-dives, or creator analysis.

● Should reflect learning through application (e.g., a new transition, style, or shoot

concept).

● Log evidence via links or notes with 1 sample implementation.

Bonus Consideration (Not Scored But Noted)

● Content that gets reposted/shared by clients.

● Internal branding impact (e.g., Murraad behind-the-scenes content that goes viral).

● Positive feedback from clients on culture capture or vibe storytelling.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person