Role Purpose
Own the growth, product management and transformation agenda for Government Savings Products, including PPF, SCSS and Sukanya Samriddhi Account. The role will focus on increasing customer penetration, improving branch and digital journeys, and ensuring timely implementation of regulatory changes.
Key Responsibilities
- Own the product roadmap and business performance for Government Savings Products.
- Drive customer acquisition, balance growth and cross-sell through portfolio analytics, targeted campaigns and distribution engagement.
- Identify opportunities within the Banks existing customer base, including eligible-customer conversion and migration from deposits to relevant Government Savings Schemes.
- Lead product and digital journey enhancements from business requirements and UAT through to implementation.
- Translate regulatory changes into timely product, process, system and customer-communication changes.
- Track product performance and resolve recurring customer, branch and operational issues through permanent process or system improvements.
- Work with Branch Banking, Government Business, Technology, Operations, Compliance, Analytics and Marketing to deliver agreed business outcomes.
Key Success Measures
- Growth in customers and balances.
- Improvement in eligible-customer penetration and cross-sell.
- Achievement of business plan and campaign outcomes.
- Increased adoption of digital and assisted-digital journeys.
- Timely implementation of regulatory and product changes.
- Reduction in manual processes and recurring service issues.
Candidate Profile
6 to 10 years
of experience in banking, Retail Liabilities, Government Business or product management.- Experience in deposit, investment or Government Savings Products will be preferred.
- Strong understanding of portfolio growth, customer journeys, business analytics and regulatory implementation.
- Experience in business requirements, UAT and cross-functional project delivery.
- Strong stakeholder management, analytical and communication skills.
- Graduate or postgraduate qualification in Finance, Business, Commerce or a related field. MBA preferred but not mandatory.
