Role & responsibilitis Identify potential customers through market research, cold calling, networking, and inbound leads. Maintain and update a database of potential clients. Build and maintain strong, long-lasting customer relationships. Understand customer needs and provide appropriate solutions. Deliver product or service presentations to prospective clients. Highlight key benefits, features, and advantages of the product/service. Negotiate pricing, terms, and agreements. Convert leads into sales and ensure contracts are signed. Work closely with marketing, customer service, and product teams. Participate in team meetings and contribute to strategy discussions.