Job Description: Senior Manager-Marketing Organization: Sikh Research Institute (SikhRI) Job Type: Full Time Reports To: Operations Head Location: SAS Nagar, India (Flexible shift) Job Status: Full-time position with benefits About SikhRI The Sikh Research Institute (SikhRI) connects people with the wisdom of Sikhi through accessible educational resources and experiences. We aim to inspire a deeper understanding and appreciation of Sikh heritage, principles and practices, fostering critical thinking and strengthening the global Sikh community. Our work includes developing curricula, hosting leadership programs, undertaking research, facilitating workshops and making Guru Granth Sahib more accessible globally. Position Summary SikhRI is seeking a dynamic and experienced Senior Marketing Manager based in India to spearhead our global marketing efforts. Key Responsibilities Planning & Execution: Develop, implement and manage data-driven global marketing plans aligned with SikhRI's strategic goals, focusing on increasing website traffic, resource utilization, social media engagement, program registrations and event attendance. Budget Planning & Management: Manage the marketing budget in close coordination with the Operations team, ensuring optimal resource allocation, tracking expenditures and reporting on ROI. Digital Marketing & Ad Campaign Management: Lead the planning, execution and optimization of all digital marketing channels, including SEO, SEM, email marketing, social media marketing and paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.). Content Marketing: Collaborate with the Content and Programs team and oversee content creation (video, podcast, articles, infographics) distribution and promotion to resonate with target audiences. Possess a good design sense to guide the visual aspects of marketing materials. Cross-Functional Coordination: Act as a central marketing liaison, working closely and proactively with Community (promoting registrations, post-event engagement, media management), Fundraising (supporting campaigns, donor communications), Content & Programs (aligning messaging, promoting resources) and Finance (budgeting, reporting) to ensure integrated and successful initiatives. Analytics & Reporting : Utilize analytics tools (e.g., Google Analytics, CRM data, social media insights) to monitor performance, generate insightful reports for stakeholders and drive continuous improvement of marketing tactics. Brand Management & Community Engagement: Enhance SikhRI's brand presence globally. Foster active community engagement through social media, online forums and other relevant platforms. Implement influencer or partnership strategies as appropriate. Team Leadership & Collaboration: Manage and mentor marketing staff or freelancers as needed. Foster a collaborative environment within the marketing function and across departments globally. Qualifications: Bachelor's degree in Marketing, Communications, Business or a related field; Master's degree is a plus. Minimum 5-7 years of experience in marketing with at least 2-3 years in a senior or managerial roles implementing comprehensive marketing strategies, preferably in non-profit sector. Excellent English communication (written and verbal), presentation and interpersonal skills. Excellent organizational, project management and problem-solving skills. Passion for SikhRI's mission and values. Compensation & Benefits Salary will be competitive and commensurate with experience. SikhRI offers a benefits package (details to be provided based on SikhRI policy). Equal Opportunity Employer SikhRI is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, contractors, vendors and clients. How to Apply Interested candidates are invited to apply by emailing their resume and a thoughtful cover letter (approximately 500 words) specifically addressing why you feel you are a strong fit for this Sr. Marketing Manager role and how your experience aligns with SikhRI's mission. Please submit your resume and cover letter in the “Apply to Position” section. Applications will be reviewed on a rolling basis until the position is filled. Due to the volume of applications, only candidates selected for an interview will be contacted. Disclaimers This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. SikhRI reserves the right to change the job description and/or posting at any time without advance notice.
About SikhRI The Sikh Research Institute (SikhRI) connects people with the wisdom of Sikhi through accessible educational resources and experiences. We aim to inspire a deeper understanding and appreciation of Sikh heritage, principles, and practices, fostering critical thinking and strengthening the global Sikh community. Our work includes developing curricula, hosting leadership programs, undertaking research, facilitating workshops, and making the Guru Granth Sahib more accessible globally. Role Overview: We are seeking a dynamic, culturally agile HR Manager/People & Culture Lead to build, manage, and strengthen SikhRI's HR and People Operations function. This role requires someone who can design and implement HR frameworks aligned with US, Canadian, and Indian employment norms, while nurturing a strong organizational culture. You will serve as the anchor of our People Department, supporting approximately 50 team members (20 full-time staff and 20–25 contract staff) across geographies. While physically based in Mohali, you will work closely with leadership and teams globally to ensure a consistent and supportive people experience. You will report to the Operations Director. Key Responsibilities HR Operations & Compliance: Oversee HR operations across India, the US, and Canada. Ensure compliance with employment laws, taxation, benefits, and labor regulations in all three geographies. Manage contracts, offer letters, and HR documentation. Handle payroll coordination with finance teams and external partners. Talent Management & Recruitment: Lead recruitment efforts for full-time, part-time, and contract roles. Develop a consistent onboarding process across geographies. Partner with leadership to identify future talent needs and develop effective succession planning strategies. Performance & KRAs: Co-design KRAs, KPIs, and performance frameworks aligned to SikhRI's mission. Facilitate regular performance reviews and feedback loops. Guide managers on best practices in coaching, performance development, and conflict resolution. Culture & Engagement: Champion SikhRI's values-driven and inclusive culture across diverse teams. Design and deliver engagement initiatives, learning sessions, and wellness programs. Serve as the primary point of contact for employee relations, offering support, mediation, and guidance. Policy & Process Development: Establish HR policies that balance North American standards with local Indian execution realities. Build frameworks for flexible work, leave management, diversity & inclusion, and professional development. Continuously review and update policies in line with organizational growth. Requirements Education & Experience: Bachelor's/Master's degree in HR, Business Administration, or related field. 5–8 years of HR experience, with at least 2–3 years in an international/multi-country HR role. Prior exposure to non-profit or mission-driven organizations is an advantage. Skills & Competencies: Strong understanding of HR compliance frameworks in the US, Canada, and India. Proven ability to design and implement HR processes, performance systems, and KRAs. Excellent interpersonal and cross-cultural communication skills. Ability to handle sensitive situations with discretion and empathy. Strategic thinker who can balance day-to-day HR operations with long-term people development. Work Environment: Stationed in Mohali, with virtual collaboration across global teams. Requires flexibility to work across time zones (North America & India). A hybrid mix of operational execution and strategic people leadership. What SikhRI Offers: An opportunity to contribute to a mission-driven global organization. A supportive and collaborative environment rooted in values. Exposure to international HR practices across three geographies. Competitive compensation and growth opportunities. Equal Opportunity Employer SikhRI is an equal opportunity employer and does not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, contractors, vendors, and clients. How to Apply Interested candidates are invited to apply on our website https://jobs.sikhri.org/ through the ' APPLY TO POSITION ' section. Please ensure your cover letter (approximately 500 words) specifically addresses why you feel you are a strong fit for this role and how your experience aligns with SikhRI's mission. Kindly indicate 'SikhRI-Human Resource Manager- Application - [Your Name]' in the subject line of your email. Please submit your resume and cover letter as PDF attachments. Applications will be reviewed on a rolling basis until the position is filled. Due to the volume of applications, only candidates selected for an interview will be contacted. Disclaimers This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. SikhRI reserves the right to change the job description and/or posting at any time without advance notice.