sfmc

Job summary:

Jr. SFMC Campaign Specialist

Role & responsibilities

• Building & executing multichannel/digital campaigns based on OCE-Marketing and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets.
• Stakeholder management: close collaboration with relevant stakeholders to ensure efficient set-up and execution of multichannel campaigns, according to the agreed campaign touchpoint, content and timeline.

Master local data model: build data extensions and create relevant segments, perform routine database tests to manage the health of the database

Main job tasks:

Building & executing multichannel campaigns

• Building & executing timely multichannel campaigns in OCE-Marketing/SFMC;
• Translate sales/marketing requirements to functional marketing automation campaigns
• Utilisation of relevant features/functionalities such as data studio, automation studio and Journey Builder to build successful campaigns
• Collect relevant data for campaign analysis to local affiliates.
• Provide recommendations for improved journey logic and campaign flows based on input from Campaign Project Managers to increase overall customer experience across the customer journey

Stakeholder management:

• Secure close collaboration with Campaign Project Managers and Content Hub Partner (in-house production partner)
• Develop and oversee standardized daily operating procedures to support marketing and sales efforts.

Master local data model:

• Build data extensions and create relevant segments
• Perform routine database tests to manage the health of the database
• Personalization using AMPscript

Multichannel execution subject matter expert

• Have a solid understanding of and experience with Salesforce suite + functionalities to build highly relevant and engaging Multichannel campaigns through all steps of the customer journey
• Understand general concepts of marketing automation and multichannel execution to be able to advise and understand execution briefs from the Multichannel Campaign Partners