SEO & Social Media Marketing Analyst

Job Title:

About Us:

Position overview:

Responsibilities:

• Perform keyword research to identify trends and opportunities for content optimization.
• Develop and implement on-page and off-page SEO strategies to improve website ranking on search engines.
• Optimize website content, meta tags, URLs, and images to enhance SEO performance.
• Monitor and analyze website traffic using Google Analytics and other SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Develop and execute social media strategies to increase engagement, followers, and brand visibility across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Track and analyze social media metrics (e.g., reach, engagement, conversions) using tools like Hootsuite, Sprout Social, or native analytics platforms.
• Creative, detail-oriented, and organized with the ability to manage multiple projects simultaneously.

Requirements:

• Candidate must have a bachelor's degree in marketing, communications or related field. Masters degree will be a plus point.
• Candidate must have at least 3 years of relevant experience.
• Good understanding of SEO and social media marketing
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications will be a plus point.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Ability to handle multiple tasks and meet deadlines.

Diversity, Equality, and Inclusion:

Benefits:

• Competitive salary (including EPF and PS)
• Health insurance
• Four days’ workweek (Monday – Thursday)
• Opportunities for career growth and professional development
• Additional benefits like food and cab-drop are available

recruitment@hupcfl.com

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