SEO & SMO Executive

Job Description

Job Summary: We are looking for a passionate and results-driven SEO and SMO Executive to join our digital marketing team. You will be responsible for managing all SEO and SMO activities, including content strategy, link building, and keyword strategy to increase rankings on major search networks and enhancing our brand’s presence across social media platforms. Key Responsibilities: SEO Responsibilities: Conduct on-page and off-page SEO analysis and execution Perform keyword research and optimise existing content Monitor and improve website rankings and organic traffic Audit websites and implement best SEO practices (meta tags, internal linking, etc.) Build backlinks through guest posting, directory submission, etc. Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. SMO Responsibilities: Manage and grow company presence on platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, etc. Create engaging and trending content for social media posts and reels Run and monitor paid social media campaigns (optional) Track performance metrics and analyse social media insights Interact with followers and encourage community engagement Requirements: Bachelor’s degree in Marketing, Communications, or a related field 1+ year of experience in SEO & SMO or digital marketing Strong knowledge of search engine algorithms and ranking methods Familiarity with WordPress, Canva, Meta Business Suite, etc. Creative mindset with good written and verbal communication skills Up-to-date with the latest trends in digital marketing and social media Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person