SEO & SMO Executive

Social Media Optimization (SMO):

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Optimize company pages for increased visibility and engagement
• Create and curate engaging content aligned with brand voice
• Analyze social media performance using tools like Meta Business Suite, Sprout Social, or similar
• Stay updated with trends, algorithm changes, and platform updates

Google Ads (Search, Display, YouTube):

• Plan and execute paid search campaigns on Google Ads (Search, Display, Shopping, Video)
• Conduct keyword research and audience targeting
• Optimize campaigns for conversions, CTR, CPC, and overall ROI
• Monitor and analyze performance, making data-driven decisions
• A/B test ad creatives, landing pages, and audience segments

Facebook & Instagram Ads:

• Create and manage Facebook/Instagram ad campaigns via Meta Ads Manager
• Set up and monitor conversion tracking (Pixel implementation, Events setup)
• Segment and retarget audiences effectively
• Test and optimize creatives, copy, placements, and bidding strategies
• Prepare weekly and monthly campaign performance reports

Requirements:

• Proven experience in managing Google Ads and Facebook Ads campaigns
• Strong understanding of social media platforms and SMO strategies
• Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics
• Familiarity with tools like SEMrush, Ahrefs, Canva, or Adobe Suite is a plus
• Analytical mindset and ability to interpret data to improve performance
• Excellent communication and project management skills
• Google Ads and Meta certifications preferred (not mandatory)

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person