SEO and website executive

We are looking for a skilled SEO & Performance Marketing Executive who can improve our website’s organic ranking, increase traffic, run Meta Ads and relevant paid campaigns, and contribute directly to brand visibility and sales growth.

Responsibilities:

SEO & Website Management

• Conduct detailed keyword research and SEO audits.
• Implement on-page and off-page SEO strategies.
• Improve website ranking on Google and overall organic reach.
• Optimize product pages, collections, blogs, and metadata.
• Identify and fix technical SEO issues (speed, indexing, broken links, etc.).
• Regularly update and manage website content to improve engagement.
• Ensure proper schema, mobile responsiveness, and Core Web Vitals performance.
• Track analytics, SEO metrics, and create growth reports.

Paid Ads & Growth Marketing

• Plan and run Meta Ads (Facebook & Instagram Ads) for sales growth.
• Create ad campaigns focused on conversions, brand awareness, and website traffic.
• Monitor ad performance, optimize ROI, and reduce cost per result.
• Use retargeting ads, custom audiences, and lookalikes to improve conversions.
• Work with design and marketing teams to create effective ad creatives.
• Run basic Google Ads for search visibility and product intent targeting.

Website Footfall & Sales Growth

• Develop strategies to increase organic and paid website traffic.
• Improve conversion rates through landing page optimization.
• Analyze user behavior and suggest UI/UX improvements.
• Coordinate with the e-commerce team to boost product visibility and ranking.
• Track daily/weekly KPIs — traffic, CTR, conversions, revenue impact.
• Ensure alignment of SEO + Ads + Website updates for consistent branding and performance.

Skills & Requirements:

• Strong knowledge of SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, etc.
• Hands-on experience running Meta Ads, including A/B testing and audience segmentation.
• Understanding of Shopify SEO and website optimization.
• Good content writing/editing skills for landing pages and product descriptions.
• Analytical mindset with ability to interpret data and take action.
• Knowledge of website structure, basic HTML/CSS (preferred).

Preferred:

• Experience in e-commerce SEO and paid ads.
• Experience working with fashion or product-based brands.

Job Types: Full-time, Fresher, Internship
Contract length: 3-6 months

Pay: ₹5,000.00 - ₹20,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• overall: 1 year (Required)

Language:

• English (Required)

Work Location: In person