Senior Digital Executive

As a Senior Digital Executive, you will be responsible for planning, executing, and managing Facebook Ads, Google Ads, and social media marketing campaigns to achieve ROI-focused results for our clients. Your role will involve ensuring creative and strategic excellence across all platforms. Your key responsibilities will include planning, setting up, and optimizing Facebook & Instagram ad campaigns for lead generation, conversions, awareness, and remarketing. Additionally, you will be involved in planning, setting up, and optimizing Google Search, Display, and YouTube campaigns. You will execute social media marketing (SMM) strategies to enhance engagement and reach, analyze campaign performance to provide actionable insights for improvement, and collaborate with creative teams for ad copies, creatives, and content calendars. It is essential to monitor trends, competitor activities, and platform updates to stay ahead in the digital landscape. To excel in this role, you are required to have at least 2 years of hands-on experience in Meta Ads Manager and Google Ads, with a proven track record of achieving campaign KPIs and ROI. A strong understanding of social media platforms, content strategies, and engagement tactics is crucial. Familiarity with analytics tools, the ability to work on multiple client campaigns simultaneously, and being detail-oriented, analytical, and a creative problem-solver are important skills. Working as a Senior Digital Executive will offer you the opportunity to work with diverse brands across different industries in a creative and collaborative environment. You will also have opportunities for upskilling in performance marketing and staying updated with social media trends.,