Happiest Minds Technologies logo

Senior Consultant Ad-Tech & Advertisement Measurement Specialist

7 - 12 years

0 Lacs

karnataka

Posted:7 hours ago| Platform: Shine logo

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Skills Required

advertising digital marketing integration projects digital television adtech media adtech demand side platforms sell side platforms campaign manager display video search ads video streaming apps ott platforms admeasurement nielsen products

Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Business Analyst & Ad-Tech Consultant, you will play a key role in integrating adtech solutions with a strong focus on digital marketing and advertising. Your responsibilities will include: - Knowledge of AdTech, Advertising, and Digital Marketing, with experience in integration projects. - Hands-on experience in Media adtech, spanning buying, selling, and optimization processes. - Proficiency in the entire ad eco-system, including demand-side platforms, sell-side platforms, and trading agencies. - Familiarity with various media platforms such as Campaign Manager, Display & Video, and Search Ads. - Understanding of integration with video streaming apps for Digital television and OTT platforms. - Fair knowledge of admeasurement tools, preferably Nielsen products or similar vendors. In your role as a Media Consultant, you will: - Engage with customers to provide value through effective solutioning. - Serve as a domain consultant, bridging the gap between customers and delivery teams. - Translate business requirements into clear functional specifications and solutions for technical teams. - Propose innovative solutions to tackle market and business challenges. - Collaborate with partners to develop market-led solutions. - Continuously seek opportunities to enhance customer value through innovative solutions. - Work closely with Business Development Managers to plan sales strategies in alignment with market needs. - Take ownership of opportunities and prepare responses to RFP/RFI or ad-hoc requirements in collaboration with stakeholders.,

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Happiest Minds Technologies logo
Happiest Minds Technologies

IT Services and IT Consulting

Bengaluru Karnataka

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