Sales Executive

Sales Executive

Company: Melat Food Products (Le Bake)
Location: Bengaluru, Karnataka
Employment Type: Full-Time
Experience: 5+ Years Preferred
Industry: Bakery Manufacturing | Food Products | FMCG | HORECA | Institutional Sales
Work Type: Field Sales & Business Development
Compensation: Competitive Fixed Salary + Performance-Based Incentives

About Us

Melat Food Products, operating under the brand Le Bake, is an established bakery and food manufacturing company based in Bengaluru, Karnataka, operating since 2007.

We manufacture and supply a wide range of bakery products, including breads, buns, cakes, cookies, and customized bakery solutions.

We serve hotels, restaurants, cafés, supermarkets, hospitals, corporates, catering businesses, and institutional customers. Our capabilities also include private-label manufacturing, customized recipe development, and large-volume production.

About the Role

We are seeking an experienced and results-driven Senior B2B Sales Executive / Business Development Manager to expand our customer base and drive business growth across Bengaluru.

The ideal candidate will have a strong background in food-industry sales, excellent business development skills, and a proven ability to acquire new customers and maintain long-term commercial relationships.

We are particularly interested in professionals with an established network in the HORECA, FMCG, bakery, or institutional supply sectors.

This is a field-oriented, customer acquisition role that requires proactive business development, regular client visits, and strong sales closing abilities.

Key Responsibilities

Business Development & Client Acquisition

• Identify and develop new business opportunities across Bengaluru.
• Approach hotels, restaurants, cafés, supermarkets, corporate offices, hospitals, caterers, and institutional buyers.
• Arrange and conduct meetings with purchasing managers, procurement heads, chefs, business owners, and decision-makers.
• Generate leads through field visits, prospecting, networking, referrals, and direct outreach.
• Convert qualified prospects into active, recurring customers.

Sales & Revenue Growth

• Present and promote Le Bake's products and manufacturing solutions.
• Understand customer product requirements, order volumes, and pricing expectations.
• Coordinate product sampling, quotations, and commercial proposals.
• Negotiate pricing, supply terms, and bulk orders within company guidelines.
• Achieve agreed monthly sales, revenue, and customer acquisition targets.
• Identify opportunities for private-label manufacturing and customized product supply.

Client Relationship Management

• Build strong relationships with new and existing business customers.
• Maintain regular customer follow-ups to encourage repeat orders.
• Identify opportunities to grow existing accounts and increase order value.
• Coordinate with production, dispatch, and management teams to address customer requirements.
• Assist in resolving customer concerns and maintaining customer satisfaction.

Sales Reporting

• Maintain accurate records of customer visits, leads, quotations, and confirmed orders.
• Submit weekly sales activity and pipeline reports.
• Monitor competitor activity, pricing trends, and new market opportunities.
• Provide regular updates on sales performance and business development progress.

Required Qualifications & Experience

• Preferably 5+ years of proven experience in B2B sales or business development.
• Relevant experience in bakery products, food manufacturing, FMCG, HORECA, or institutional sales.
• Demonstrated success in acquiring new customers and achieving sales targets.
• Strong negotiation, communication, and relationship-building skills.
• Good knowledge of Bengaluru's commercial market and customer segments.
• Experience handling bulk orders and long-term business accounts.
• Ability to work independently with minimal supervision.
• Willingness to travel regularly across Bengaluru for customer meetings.
• Basic proficiency in MS Excel, email, and sales reporting tools.
• Good English communication skills; Kannada or Hindi is an advantage.

Preferred Candidate Profile

Candidates with the following experience will receive particular consideration:

• Existing professional relationships with hotel, restaurant, café, supermarket, and institutional purchasing teams.
• Prior success in acquiring large-volume food supply customers.
• Experience negotiating recurring supply arrangements.
• Strong knowledge of the bakery or food manufacturing industry.
• Ability to independently manage the sales cycle from prospecting to account activation.

What We Offer

• Opportunity to work with an established bakery manufacturer operating since 2007.
• Exposure to a broad range of B2B customer segments.
• Opportunity to develop high-value institutional and commercial accounts.
• Competitive fixed salary with performance-linked incentives.
• Opportunity for professional growth based on performance and business contribution.

Candidates with proven B2B customer acquisition experience in the food industry are strongly encouraged to apply.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person