Sales Engineer

TPL INDUSTRIAL PRIVATE LIMITEDJOB DESCRIPTION – SALES ENGINEER (INDUSTRIAL LUBRICANTS)

Job Location: Hyderabad, Telangana
Department: Sales & Business Development
Employment Type: Full-Time | On-Site
Experience: 2–5 Years (Freshers with a relevant technical background may also apply)
Industry: Industrial Lubricants / Industrial Products
Reporting To: Sales Manager / Functional Manager

1. About the Role

TPL Industrial Private Limited is looking for a motivated and result-oriented Sales Engineer to develop and expand its industrial lubricant business in Hyderabad and surrounding industrial areas.

The candidate will be responsible for identifying new business opportunities, developing industrial customers, promoting lubricant products, conducting customer visits, generating enquiries, converting enquiries into orders, and achieving assigned sales targets.

Candidates with experience in industrial lubricant sales and technical B2B sales will be given preference.

2. Key Responsibilities

A. Sales & Business Development

• Identify and develop new industrial customers in Hyderabad and surrounding areas.
• Generate new leads through field visits, references, networking, and market research.
• Promote industrial lubricants, specialty oils, and greases.
• Achieve monthly, quarterly, and annual sales targets.
• Develop new business opportunities and increase sales volume.
• Build long-term relationships with customers and key decision-makers.

B. Industrial Customer Visits

• Conduct regular visits to factories, manufacturing units, and industrial customers.
• Understand customer requirements, machinery, applications, and existing lubricant consumption.
• Identify opportunities to introduce suitable products and convert competitor brands.
• Maintain regular follow-ups with existing and prospective customers.
• Develop business across different industrial segments.

C. Product Knowledge & Technical Sales

The candidate should be willing to learn and promote industrial lubricant products, including:

• Hydraulic Oils
• Gear Oils
• Compressor Oils
• Circulating Oils
• Turbine Oils
• Cutting Oils and Metalworking Fluids
• Slideway Oils and Spindle Oils
• Industrial Greases
• Quenching Oils
• Transformer Oils
• Specialty and Synthetic Lubricants

The candidate must understand customer applications and coordinate with the technical team to recommend suitable lubrication solutions.

D. Enquiry & Order Management

• Generate enquiries and prepare quotations.
• Follow up on quotations and convert them into confirmed orders.
• Coordinate with the internal team for order processing and timely delivery.
• Maintain proper records of enquiries, quotations, orders, and customer follow-ups.
• Identify opportunities for repeat orders and business expansion.

E. Customer Relationship Management

• Maintain strong relationships with existing customers.
• Ensure regular follow-ups and customer satisfaction.
• Coordinate with the technical team to address product and application-related complaints.
• Support product trials and monitor customer feedback.
• Develop long-term business relationships with industrial customers.

F. Payment Collection

• Follow up with customers for outstanding payments.
• Ensure timely collection as per agreed credit terms.
• Monitor customer payment commitments and report overdue accounts to management.
• Support the company in maintaining healthy receivables.

G. Market Development

• Identify new industries, customers, and business opportunities.
• Monitor competitor products, pricing, and market activities.
• Collect market intelligence and customer feedback.
• Identify opportunities for product substitution and lubricant consumption growth.
• Submit regular market development updates to management.

H. Sales Reporting

• Maintain daily customer visit reports.
• Submit daily, weekly, and monthly sales reports.
• Track enquiries, quotations, orders, sales volume, and collections.
• Maintain customer databases and follow-up records.
• Report business opportunities and market developments to the reporting manager.

3. Target Industries

The Sales Engineer will focus on developing business across the following industrial segments:

• Automobile and Auto Component Manufacturing
• Engineering and Machine Shops
• CNC and VMC Machining Units
• Foundries and Die Casting Industries
• Steel and Metal Industries
• Textile and Spinning Mills
• Plastic and Injection Moulding Industries
• Cement and Construction Industries
• Power Plants and Wind Energy
• Pharmaceutical Industries
• Food Processing Industries
• Packaging and Paper Industries
• General Manufacturing Industries

4. Educational Qualification

• Diploma or Degree in Mechanical Engineering, Chemical Engineering, Automobile Engineering, Production Engineering, or a related discipline.
• Candidates with other qualifications and relevant industrial sales experience may also be considered.

5. Experience Requirements

• 2–5 years of experience in industrial lubricant sales, technical sales, or industrial product sales is preferred.
• Experience in industrial customer handling and B2B sales will be an advantage.
• Candidates with experience in hydraulic oils, gear oils, compressor oils, cutting oils, greases, and other industrial lubricants are preferred.
• Freshers with a relevant technical qualification, good communication skills, and an interest in field sales may also apply.

6. Required Skills

• Good communication and interpersonal skills.
• Strong customer-handling and negotiation abilities.
• Interest in technical sales and business development.
• Ability to identify new customers and convert enquiries into orders.
• Good follow-up and relationship-management skills.
• Basic knowledge of MS Excel, Word, and email communication.
• Willingness to travel extensively for customer visits.
• Self-motivated, target-oriented, and capable of working independently.

7. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Achievement of monthly sales targets.
• New customer acquisition.
• Sales volume and revenue growth.
• Number of productive customer visits.
• Enquiry and quotation conversion.
• Development of new industrial accounts.
• Product trials and successful conversions.
• Customer retention and repeat business.
• Timely payment collection.
• Accuracy and timeliness of sales reports.

8. Additional Requirements

• Willingness to travel across Hyderabad and nearby industrial areas.
• A two-wheeler and valid driving licence are preferred for field visits.
• Knowledge of Telugu, Hindi, and English will be an advantage.
• Candidates should be comfortable visiting factories and interacting with purchase, maintenance, and production teams.

9. Ideal Candidate Profile

We are looking for a proactive and commercially focused individual who can independently develop industrial customers, understand their lubricant requirements, generate new business, maintain customer relationships, and achieve sales targets.

Candidates with prior experience in the lubricant industry will receive preference.

Join TPL Industrial Private Limited and build your career in industrial lubricant sales and business development.

Pay: ₹10,000.00 - ₹50,000.00 per month

Work Location: In person