Job
Description
Job Title: Marketing Manager – Round Bar Products Company: Standard Group India Location: Mumbai, Maharashtra, India Job Type: Full-Time Industry: Steel & Metal Manufacturing / Industrial Goods Experience Level: Mid-Senior Level (4-6 Years) Department: Marketing & Sales Reports To: Head – Marketing & Sales Salary: Competitive, with performance-based incentives and bonuses About Us Standard Group India is a trusted name in the steel and metal manufacturing industry. We specialize in high-quality round bar products used across construction, fabrication, infrastructure, and manufacturing sectors. With a strong national presence and a commitment to quality, we are expanding our marketing leadership team to drive growth and innovation. Job Summary We are looking for a dynamic and experienced Marketing Manager to lead marketing efforts for our round bar product segment . The ideal candidate should possess strong domain knowledge of the Indian steel market and demonstrate a proven track record in B2B marketing and channel partner engagement. Key Responsibilities Market Research & Insights: Conduct detailed analysis of market trends, pricing, customer preferences, and competitor activities to identify growth opportunities. Marketing Strategy & Campaign Execution: Design and lead regional marketing campaigns (digital, print, and BTL) to drive brand visibility and customer engagement. Lead Generation & Sales Support: Work closely with the sales team to generate qualified leads and create effective sales enablement tools—brochures, technical datasheets, presentations. Dealer & Distributor Engagement: Develop incentive schemes and training programs to strengthen dealer networks and improve product visibility at trade counters. Event Management: Manage participation in trade fairs, expos, and industry networking events such as India Steel Expo and Metal India . Digital & Content Marketing: Oversee SEO strategies, social media marketing, and email campaigns. Supervise the creation of targeted content for different customer segments. Performance Monitoring: Track marketing KPIs such as campaign ROI, lead-to-sale conversions, and dealer satisfaction. Provide monthly and quarterly reports to senior leadership. Qualifications Bachelor’s degree in Marketing, Business Administration, Mechanical Engineering, or a related field 5–7 years of marketing experience in the steel or metal industry (round bars, TMT bars, rods, etc. highly preferred) Strong command of marketing tools like MS Office, Google Ads, Meta Ads, LinkedIn, and Mailchimp Familiar with steel grades, IS standards, and customer types (fabricators, OEMs, contractors) Strong leadership, analytical, and interpersonal communication skills Willingness to travel frequently for dealer visits, events, and client meetings Preferred Experience B2B marketing experience in steel/metal manufacturing or with steel distributors Experience with organizations such as: Champak Steel & Engg. Co., Smita Steels, Fortran Steel, Shree Ji Steel Corporation, JSW, SAIL, JSPL, Jindal Steel and Power, Aarti Steel, Ambica Steels, Mukand Sumi, Timex Metals, Laxcon Steels, Dmsons Metal Pvt. Ltd., KJ Steel Rolling Mills, SUNFLAG What We Offer Competitive salary with incentives Career growth in a fast-paced industrial environment Hands-on exposure to major infrastructure and manufacturing clients Training and development opportunities A collaborative and growth-oriented work culture Apply Now on Indeed and be part of one of India’s growing steel manufacturing companies. Visit us at: https://standardgroupindia.in Job Type: Full-time Pay: From ₹500,000.00 per year Benefits: Paid sick time Paid time off Schedule: Day shift Fixed shift Application Question(s): Do you have prior experience in Marketing and Sales in Steel Industry ? ( Preferrably Mild Steel products ) Do you have experience in marketing and sales of round bar steel products ? Work Location: In person
