We are looking for a creative Visual Branding Specialist to elevate our brand presence and drive customer engagement at Rorosaur As a pivotal member of our marketing team, you will be responsible for crafting compelling visual narratives and maintaining a consistent brand voice across all platforms Your role encompasses designing captivating listing images for e-commerce platforms, creating engaging digital graphics for our website and marketing materials, and producing high-quality product videos and reels You will also delve into understanding our products inside and out, enabling you to effectively communicate their features and benefits to our customers, ensuring a delightful customer experience This position requires a blend of artistic flair, technical proficiency in digital asset management, and a strategic mindset to optimize content for conversion The ideal candidate will be adept at transforming product features into engaging stories, strengthening our brand identity, and fostering meaningful connections with our audience If you are passionate about visual communication and eager to make a significant impact on a growing brand, we encourage you to apply Job Details: Industry: Baby Food / FMCG Department: Marketing Role: Visual Branding Specialist Location: Hyderabad Compensation: Up to 4 Lakhs per Annum Experience: 0-2 years Employment Type: Full-time Qualification: Bachelor's / Master's degree in Marketing / Fine Arts / Brand Management or a related field Responsibilities: Visual Content Creation & Design Design visually appealing listing images for various online platforms, ensuring they align with brand guidelines and optimize for conversion Create digital graphics for the company website, brochures, and other marketing collateral, maintaining a consistent visual identity Shoot and edit high-quality product videos and reels for marketing campaigns, showcasing product features and benefits in an engaging manner Develop and maintain a digital asset management system to organize and easily access all visual content Collaborate with the marketing team to create website banner designs that are both visually striking and aligned with marketing objectives Analyze the performance of visual content and make data-driven adjustments to improve engagement and conversion rates Brand Voice & Messaging Develop and maintain a consistent brand voice across all communication channels, ensuring alignment with brand values and target audience (parents) Craft compelling product descriptions and marketing copy that highlight key features and benefits of Rorosaur baby food, resonating with potential customers Collaborate with the marketing team to develop and execute content strategies that support brand awareness and customer engagement goals Monitor and analyze customer feedback to identify opportunities for improving brand messaging and communication strategies related to visual branding Ensure all visual and written content adheres to brand guidelines and legal compliance standards for the baby food industry Conduct competitive analysis to identify industry best practices and opportunities for differentiation in Rorosaur's brand messaging and visual presentation Video Production & Editing Plan, film, and edit product demo videos that effectively showcase Rorosaur baby food functionality and benefits Create engaging video content for social media platforms, including short-form videos, tutorials, and behind-the-scenes footage relevant to baby food preparation and usage Utilize video editing software (e g-, Adobe Premiere Pro/After Effects) to enhance video quality and create visually appealing content Manage the video production process from concept to completion, ensuring projects are delivered on time and within budget Optimize video content for various platforms, including YouTube, Instagram, and Facebook, to maximize reach and engagement with the target audience Stay up-to-date with the latest video production trends and technologies to continuously improve the quality and effectiveness of video content Customer Engagement & Product Knowledge Develop a strong understanding of Rorosaur products to effectively communicate their key features and benefits in visual and written content Collaborate with the marketing team to create visually engaging content that addresses common customer inquiries and highlights product advantages Gather insights from customer feedback to inform improvements to visual branding and messaging E-commerce & Product Listing Optimization Optimize the visual aspects of product listings on e-commerce platforms to improve click-through rates and conversions Collaborate with the sales team to ensure product images and videos are aligned with e-commerce marketing campaigns Monitor competitor product listings to identify opportunities for visual differentiation General Expectations and Past Experiences: Portfolio showcasing visual storytelling and brand voice development Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) Proven ability to create engaging social media content for customer engagement Solid understanding of e-commerce marketing and product listing optimization Excellent communication and interpersonal skills Strong project management skills; ability to meet deadlines Experience in competitive analysis and market trend identification Show more Show less