Junior Social Media Marketing Manager in Mumbai
Key Responsibilities Develop and execute social media strategies for platforms including Instagram, Facebook, LinkedIn, X (Twitter), Threads, YouTube, and more. Create, manage, and maintain a social media content calendar with planned posts, campaigns, and key brand dates. Collaborate with the design, video, and copy teams to create visually appealing and on-brand content (reels, posts, carousels, stories, etc.) Post consistently and at optimal times based on platform analytics and audience behavior. Engage with the audience, respond to comments, messages, and tags, and build community. Monitor social trends, hashtags, competitor activity, and emerging platform updates. Analyze social performance using analytics tools and prepare monthly reports with actionable insights. Coordinate influencer and collaboration campaigns with strategic goals. Ensure all social communication aligns with the brand tone and ongoing campaigns. About Company: ROOTANIAN is a Bespoke Creative Business Studio specializing in strategic creative services in entertainment & sports media, content creation & production, creative & publicity design services, and consultation & collaboration. Out-of-the box ideas, unmatched vision, global exposure, friendly approach, strategically conceptualized designs, seamless communication, 360-degree understanding of the objective, and distilled, refined creative solutions across mediums are the key differentiators for Rootanian. Our diverse and varied experience with global brands complements our delivery. Ethics, values, ownership, and compliance are paramount to us. Professional ethics are at the core of Romanian business.