roopatr

Role Overview Were seeking a versatile MarComm Manager who not only brings our brand to life visually (decks, website, campaign assets) but also crafts compelling copy for all our marketing touch points emailers, brochures, one pagers, case studies, social posts, and more. Youll be working on partnering cross functionally to ensure every piece visual or written speaks with clarity, consistency, and impact. Key Responsibilities Creative Brand Expression - Design and maintain best in class PowerPoint/Google Slide decks for sales, investor, product launch, and internal communications. - Collaborate with designers or build simple layouts yourself (Canva) to produce onbrand templates and asset libraries. Website & Digital Experience - Own website content strategy: write, edit, and optimize pages (product copy, landing pages, blog posts). - Partner with UX/design teams to ensure copy aligns with user flows and SEO best practices. Marketing Collateral & Campaign Copy - End to end ownership of brochures, one pagers, case studies, email campaigns, social media posts, ads, etc. from brief through to final proofing. - Translate technical/product features into benefit driven messaging for diverse audiences (B2B, enterprise, end user). Brand Guidelines & Tone of Voice - Establish and maintain a brand style guide (visual + verbal). - Serve as the gatekeeper for tone, ensuring all written and visual materials adhere to our brand voice. Cross Functional Collaboration - Work closely with Product, Sales, Customer Success, and Design to source information, gather feedback, and turn it into polished assets. - Manage external agencies/freelancers for specialized creative or writing tasks when needed. Measurement & Continuous Improvement - Track KPIs like email open rates, landing page conversions, content engagement; use insights to refine copy and creative. - Stay on top of marketing trends and best practices in both design and content.