RockED Research & Development Private Limited

Your Impact As the Product Marketing Manager, you will serve as the bridge between our product, account management, and marketing teams. The role focuses on driving platform awareness among dealerships, encouraging adoption, and focusing on customer retention. Responsibilities include understanding user personas, defining the right messaging, determining the optimal communication frequency, and identifying effective engagement models through compelling messaging, strategic marketing , and performance analysis. Your role will also focus on designing and implementing scalable processes that amplify customer engagement, strengthen retention, and fuel long-term growth. Leveraging AI tools and insights to scale personalized and efficient marketing campaigns will be an integral part of this role. What skills do you need? 4–7 years of experience in product marketing , preferably in SaaS, mobile apps, or EdTech. Strong exposure to US market dynamics, with the ability to adapt messaging and positioning for a global audience Proven track record of thriving in high-growth, fast-paced startup environments — balancing strategy with hands-on execution. Proven track record of driving user growth and retention through lifecycle and product marketing strategies. Strong understanding of marketing analytics , user behavior metrics, and campaign performance tools (e.g., Moengage, Google Analytics, Mixpanel, HubSpot, Amplitude, etc.). Experience working closely with product and customer-facing teams . Familiarity with AI tools for marketing (e.g., ChatGPT, Jasper, Copy.ai, etc.) is a plus Why choose a career at RockED? Work closely with the leadership team of a high-growth startup and gain firsthand exposure to decision-making that shapes the future of corporate learning in the automotive industry. Remote-first flexibility with an immersive onboarding at our Bangalore HQ to help you build strong connections from day one. Quarterly in-person meetups with company-sponsored travel and stay—designed to align, celebrate wins, and spark new ideas. Direct mentorship from leaders with proven track records at global powerhouses like Adobe, Microsoft, and SIXT. Truly global collaboration across the US, India, and Germany, giving you the chance to broaden your perspective and impact at scale.