Job Summary We are looking for an experienced SEO Expert who can plan, implement, and manage our overall SEO strategy. As an SEO Specialist, your role will be to drive more traffic, improve search engine rankings, increase conversions, and boost our brand visibility across all major search engines. You will work closely on marketing, content, design, and development to ensure all efforts are aligned with SEO best practices and long-term growth goals. Key Responsibilities Develop and execute comprehensive SEO strategies that align with business objectives for both on-page and off-page SEO. Conduct in-depth keyword research and competitive analysis using tools like SEMrush, Ahrefs, Moz, Google Keyword Planner, etc. Optimize website content, landing pages, and blog posts to improve SERP rankings and user engagement. Implement and monitor technical SEO practices , including crawlability, indexing, page speed, mobile-friendliness, structured data, and XML sitemaps. Perform regular site audits and recommend fixes to improve SEO health and technical performance. Build and execute an effective link-building strategy , including outreach campaigns, guest blogging, and partnerships. Monitor, analyze, and report on performance metrics (traffic, rankings, CTR, bounce rates, conversions) using tools like Google Analytics, Google Search Console, and others. Collaborate with developers and designers to ensure SEO-friendly site architecture and UI/UX . Stay up-to-date with the latest trends and algorithm updates in SEO and adjust strategies accordingly. Work alongside content writers to create SEO-optimized content based on keyword strategies. Manage local SEO strategies for Google My Business and optimize for geo-targeted keywords. Requirements Proven work experience as an SEO Expert or similar role for at least 3+ years . Freshers are welcome with their project report. Deep understanding of search engine algorithms and ranking factors. Strong technical knowledge in HTML, CSS, JavaScript , and SEO tools. Familiarity with CMS platforms like Shopify or custom frameworks. Excellent knowledge of Google Analytics, Search Console, Bing Webmaster Tools , and keyword tracking tools. Hands-on experience with content marketing , blog strategy, and outreach campaigns. Strong communication and organizational skills with the ability to explain complex SEO concepts in simple terms. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. Certification in SEO, Digital Marketing, or Google tools is a plus. Preferred Skills (Bonus) Experience with YouTube SEO or App Store Optimization (ASO) Knowledge of CRO (Conversion Rate Optimization) and A/B testing Basic design skills (Canva, Figma) or video editing tools International/multilingual SEO experience Experience working in e-commerce, SaaS, or B2B domains What We Offer Competitive salary and performance-based bonuses Fixed working hours Opportunity to work with a passionate and innovative team Access to premium SEO tools and continuous learning resources Career growth opportunities in a scaling digital-first company A collaborative, positive, and transparent work culture Job Type: Full-time Pay: ₹17,546.70 - ₹58,974.71 per month Schedule: Day shift Weekend only Work Location: In person