Regional Sales Manager

Position:

Division:

Company:

Location:

Reporting To:

Job Purpose

The Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.

Key Responsibilities

Sales & Business Development

• Achieve monthly sales target of approximately

  ₹2 Crore

  across the assigned territories.
• Develop and execute sales strategies to maximize primary and secondary sales.
• Expand market coverage by identifying new business opportunities and strengthening distribution.
• Ensure effective implementation of sales promotions, trade schemes, and market development initiatives.
• Monitor sales trends and competitor activities to develop appropriate action plans.

Team Management

• Lead and mentor

  4 Area Sales Executives (Acting ASMs)

  .
• Manage and monitor the performance of

  35 Sales Representatives/Sellers

  .
• Conduct regular market visits, coaching sessions, and performance reviews.
• Drive capability building through on-the-job training and continuous development.

Distributor & Channel Management

• Appoint and develop distributors to ensure optimal market coverage.
• Maintain healthy distributor ROI and inventory norms.
• Ensure timely collections and adherence to company credit policies.
• Resolve distributor issues to maintain long-term business relationships.

Market Execution

• Ensure availability, visibility, and merchandising of products across all channels.
• Improve numeric and weighted distribution.
• Execute trade marketing initiatives effectively.
• Conduct regular retailer and distributor engagement programs.

MIS & Compliance

• Review daily, weekly, and monthly sales reports.
• Ensure timely submission of sales forecasts, market intelligence, and expense statements.
• Maintain compliance with company policies and sales processes.

Key Performance Indicators (KPIs)

• Achievement of monthly sales target (₹2 Crore).
• Primary and secondary sales growth.
• Distribution expansion and outlet coverage.
• Team productivity and target achievement.
• Collection efficiency and outstanding control.
• Distributor performance and profitability.
• Market share growth.
• Sales forecast accuracy.
• Retail execution and merchandising compliance.
• Employee engagement and retention within the sales team.

Educational Qualification

• Graduate in any discipline.
• MBA/PGDM in Sales & Marketing preferred.

Experience

• 8–12 years

  of FMCG sales experience.
• Minimum

  3–5 years

  in a managerial role handling multiple territories.
• Experience in batteries, electrical products, consumer durables, or related industries will be preferred.

Key Skills

• Sales Planning & Execution
• Distributor Management
• Team Leadership
• Territory Management
• Negotiation Skills
• Business Development
• Channel Sales
• Retail Excellence
• Data Analysis & MIS
• Communication & Presentation Skills

Reporting Structure

• Reports To:

  Regional Sales Manager / National Sales Manager

• Direct Reports:

  4 Area Sales Executives (Acting ASMs)

• Indirect Team:

  35 Sales Representatives/Sellers