Regional Sales Manager

About Client - Manufacturing and Distribution of Cleaning Tools

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Position: Regional Sales Manager

Location: Punjab

Reporting to: Zonal Sales Manager

Criteria:

Skills and Knowledge

• Language: Proficiency in English and local regional language(s).
• Good knowledge of and experience in creating and implementing sales and distribution plan , trade marketing plans
• Experience in preparation in excel , PowerPoint and relevant software tools
• Experience in guiding , leading and motivating a large team , knowledge of personnel assessment tools

Desired Behaviour

• Motivates and inspires the team with leadership skills.
• Applies strategic thinking and problem-solving skills.
• Focuses on customers and achieves results.
• Demonstrates strong work ethic and self-motivation.
• Exhibits time management and organizational skills.

Job Purpose:

The RSM plays a pivotal role in translating zonal sales strategies into actionable plans across the assigned territory. Acting as a critical link between the Zonal Sales Manager (ZSM) and frontline teams, the role ensures effective market execution by managing sales performance, strengthening distributor partnerships, and developing field capabilities. The RSM is accountable for delivering business results through structured planning, people management, and continuous process improvement.

Key Responsibilities

• Territory Planning & Sales Delivery:-

  Break down zonal sales targets into achievable territory goals, create execution plans by beat, and drive daily alignment across field teams.

• Leadership & Development:-

  Lead and mentor a team of Execution Officers. Conduct regular market visits, performance reviews, and skill-building initiatives to enhance team efficiency.

• Distributor Network Management

  :-Monitor distributor health, sales throughput, claim processing, and credit management. Ensure distributor infrastructure supports sales growth.

• Performance Analysis & Reporting

  :- Use SFA & standard reports to analyse key metrics like call productivity, outlet coverage, core range, scheme execution etc.. Share weekly performance updates with ZSM.

• Field Support & Market Expansion

  :-Address operational challenges such as territory gaps, competitor pressure, or logistics delays. Support new product launches and retail expansion initiatives

Additional Responsibilities

• Develop and implement strategies for new product launch to make it successful
• Monitoring and reporting of local market and competitive activities
• To plan and implement saes promotions in consultation with marketing and monitoring of local market and competitive activities
• Provide on job training and personal development to all team members of the sales organisation fully exploiting their potential , with a clear road map for the key members
• Prepare , every month , rolling sales - forecast by product basis pipeline exercise format and conduct weekly wise meeting with the tem members and short out issue on daily basis